YouTube is the best entertainer of our life. Chances are you watch at least 4-5 videos per day on YouTube. From funny to informative to inspirational to bloopers of our favorite show, it has everything. Many people have a channel on YouTube where they upload and share videos. It is a great way to share your creativity and earn decently.
That is why even brands are using this platform to engage more customers and promote their business. Many brands have created a YouTube channel where they post short videos about their product or create some amazing content related to it.
As most users love to watch videos, it is a great way to market your services in a fun and creative way. If you as a brand have not yet become a part of this trend, it’s time as it is not going anywhere.
This blog is a guide for brands who want to start a YouTube channel, let’s check it out.
Here’s the guide:
How to create a YouTube Channel?
1. Create an account
You can use your Gmail id to create an account on YouTube. If you don’t have a Gmail account, don’t worry. Create a new Gmail id and use that to sign in to YouTube. Once you do that your account is created.
2. Write a channel description
The second step to making a channel is providing a description.
- For that, you need to access the channel settings. Select the personalized icon on the upper-right corner to show the drop-down menu list.
- Select my channel from it and then click on customize channel. Then, under your username, click on the channel description button.
- A box will show, and you can write the description here.
Tips for writing a great description:
- It should justify your channel, and inform target people what it does and is about.
- Describe what type of videos you will make, and upload to the channel.
- Tell something about yourself
- It should be short but must contain at least some keywords and one link.
3. Art- Banner
For your brand, YouTube channel art is crucial. It represents your brand and creates an impression. In YouTube, the main art is the banner. It is the big picture that you see at the top on all channels.
- You will need a horizontal picture of the minimum size of 2048×1152 pixels. It should precisely represent your brand; go for a simple image for this purpose.
- For adding the banner, click on add channel art on your main tab. It will provide you with instruction on how to add a banner.
4. YouTube Icon
Your YouTube icon is your profile picture that represents your brand. For an individual, their own picture works best. But for a brand, the icon must have their logo. The profile picture comes up when someone searches your channel.
To add an icon:
- First, find a good image whose size is 800 x 800 pixels. Now, on the upper left corner of your banner, you will see a square box with a pencil.
- Click on the pencil, a box will pop up and ask you to add/edit the picture.
- After you click on add/edit, you can select an image from your channel or upload a new one.
- Next, a box will come up with the image. Crop the portion of the image you want as your icon and click done.
Remember, Google will automatically put the icon in a circle. Also, the image you choose as your icon will become your profile picture for all Google tools including Gmail.
5. Uploading a video
Now you are ready to upload your video. Create an interesting and informative video and upload it.
- For that, click on the camera icon with a + sign on the upper right corner of your page.
- Here it will provide you with two options- Upload or go live. Through the ‘Go Live’ feature, you can share video in real time.
- If you have recorded a video previously, select the upload button. It will instruct you further on how to share your first video.
6. Channel trailer
Now, once you have uploaded a bunch of videos, you can add a trailer to your channel. The trailer will consist of the best parts of your videos and images. It is great to bring in more customers, and anyone can see that trailer.
How to optimize your videos?
You want your videos to be successful and reach maximum audience. For that you need to optimize them. You can do that by adding the following:
7. YouTube Thumbnail
A thumbnail is an image that describes your video. It is the picture that appears above description on each video. It is different for all videos and is like your book cover. It provides a hint to the people what the video is all about and prompts them to watch the video.
It is the one thing that can convince people to click on your video or not. Hence, you need to design it properly. You can use the Canva tool to design YouTube thumbnail.
Here are some tips:
- Use an image that is relevant to the video you are uploading.
- Use colors and edit the thumbnail. Don’t make it too bright that it looks cheap either.
- Use an image of the person/product on the thumbnail. Or you can add the same words or the whole title in it.
8. YouTube video title and description
- Every video that you upload to your channel must have a description and video. Use keywords and keep in mind the target audience while writing these both.
- The title limit is 70 characters and description 5000. The title should attract an audience and must be catchy and have a keyword or two.
- The description should tell what the video is all about first. The rest information can come in later.
9. YouTube Tags
The tags help YouTube understand what your video is all about. They have a limit of 500 characters and must include keywords. The number of tags per video are limited to six only.
I hope this guide will help you to create a successful YouTube channel. Creating a channel is easy, but uploading good content and quality video will make it popular. So, make sure your content is great, and you perform all the necessary SEO techniques to optimize the video.
Successful Outsourcing: A Few Interesting Insights
Technology has allowed more businesses to farm out tasks to professionals anywhere in the world. When you add the global availability and accessibility of extremely talented individuals, it makes outsourcing a very real and viable option for nearly any organization. The questions most businesses grapple with is when to implement outsourcing into the organization, what tasks or roles to outsource, and where to outsource. Maybe we need to be asking a different set of questions to determine outsourcing needs.
When to outsource
This question will be different for every company because it is based on demand, cost, and long-term vision. For many companies, this is when your current workload surpasses the bandwidth of the current workforce. Larger companies will do a cost-benefit analysis to understand the feasibility of outsourced labor and its impacts both in the short-term and long-term. Small businesses that just need a little extra help to take make their workload more manageable my look at a staggered approach. Looking into outsourced tasks through Upwork or freelancer for one-off projects is a good way for small business owners to dip their toe into the large pool that is outsourcing.
What to Outsource
You may already be outsourcing some business tasks, such as data entry, inventory management, payroll administration, or background checks. These are more in the realm of highly repetitive tasks. In our modern age, and with the rise in remote work during COVID-19, we’ve learned that almost any task can be outsourced. But as we learned from Jeff Goldblum’s character in Jurassic Park, just because you can do something, like outsourcing, doesn’t mean you should.
According to Gregg Landers, director of growth management at CBIZ MHM, the nation’s eighth-largest accounting and business services provider, outsourcing is categorized as follows The types of tasks that are best outsourced fall into three general categories, they include:
Highly skilled, or executive, expertise
“You may not need to pay a CFO’s salary, but you could have a CFO-level person to come in a few times each month to provide financial analysis and ensure that the bookkeeper is handling the books well,” Landers says.
IT support for your network. “You may not be able to afford or need a full-time IT person, and it is easier to change to an outsourced provider with the right skill set as your IT needs change,” Landers says.
Highly repetitive tasks
Accounts payable, data entry, and shipping inventory could fall into this category.
In each of these areas, there may be room for outsourcing or freelance work based on tasks. But there may be something more to the idea that the thinking behind such tasks can have more impact on that decision-making.
Where to outsource
Now, this is a little different spin on the direction. When we talk about hemisphere’s in relation to outsourcing, we think globally, like where in terms of location. Where in the world will we send this job to be completed. What we should be asking is what section of the brain should we outsource? Which hemisphere of the brain is more advantageous to outsource? And which do we keep in-house?
Synthesis and analysis
Synthesis and analysis are the two fundamental ways of interpreting information.
With analysis, you break down the whole into parts or components, looking at the pieces individually. Synthesis is the exact opposite; you combine the separate elements to form a coherent whole to see an overall pattern of how things come together.
The human brain is made up of two distinct parts, the left brain, and the right brain. Each side has its functions and capabilities. Understanding the competencies and limitations of either side of the brain can help when making outsourcing decisions.
Left brain. The left handles sequence, literalness, logic, and analysis. The left brain can grasp details, but only the right hemisphere can see the “big picture.”
Right brain. The right hemisphere takes care of synthesis, emotional expression, context, and the big context thinking. The right brain is concentrated for synthesis. The right is also particularly good at putting isolated elements together to perceive things as a whole.
Left brain thinking is linear, quantifiable, and thus more apt for outsourcing. The right brain thinking is non-linear, abstract, and harder to quantify. It incorporates things like story, design, symphony, and meaning. Sometimes outsourcing creativity and design work to a marketing and design agency is beneficial given the strengths and weaknesses of an organization.
Symphony is the ability to put together pieces, to see relationships between seemingly unrelated fields, to detect broad patterns, and invent something new by combining things nobody else thought to pair. It is mostly about relationships and empathy.
Michael Gerber, an author of the E-Myth series of business skills training books, did a study of executives at fifteen large companies, and just one cognitive ability distinguished star performers from average: pattern recognition. The “big picture thinking” allows leaders to pick out the meaningful trends from a jumble of unrelated information around them and to think strategically far into the future.
These star performers relied less on deductive reasoning and more on the contextual, intuitive reasoning characteristic of the symphony.
Weighing left and right
Left brain thinking deals with data analysis. But just having data isn’t sufficient. It’s what the data tells us. The ability to communicate the story that the data tells into a compelling narrative. Right brain.
Left hemisphere deals in logic. But logic on its own is meaningless. Unless it’s used in the context of a relationship. Logic with empathy is the ability to understand others and make emotional connections and forge relationships.
Google has democratized information and facts. It has lowered the value of those facts. There is nothing you cannot find an answer to when you “google it.” However, there is value in the ability to place these facts into proper context and to deliver them with emotional impact. Facts, left. Context, right.
When looking into your organization, do you outsource the tasks that require big-picture, abstract thinking, or the tasks that analyze thousands of data sets? Each organization will be different, but in the modern workforce, high value is placed on context, big picture thinking because of the mental processes to get there. Either way, you won’t have to go any further than the human brain to come up with the answer.
New BMW X8 to complete brand’s SUV line-up
BMW will add another part to its SUV line-up one year from now with the appearance of the X8, a more style-driven partner to the full-size X7. Likewise with that model, it will challenge vehicles, for example, the Mercedes GLS, Audi Q8 and Range Rover.
BMW has possessed the X8 brand name for various years, and the vehicle’s dispatch will see the organization’s scope of X-badged SUVs grow to 10 models altogether.
Best SUVs to purchase 2020
Under the skin, the BMW X8 imparts its running stuff to the X7. In a similar manner as other even-numbered BMW SUVs, for example, the X4 and X6, the lead X8 will be a car motivated model, yet pointed essentially at business sectors, for example, China and the US.
As our government operative shots and select pictures uncover, it will be more daring than the X7, yet the X8 won’t go down the full roadster SUV course. It will hold an upstanding profile, yet there will be various plan changes in the surfacing of the bodywork. It will be comparative in idea to the Audi Q8, which utilizes a similar running stuff and nose as the Q7, however has its own plan from the A-columns back.
The X8’s upstanding front end will highlight the X7’s immense kidney grilles, however they will be flanked by split-level LED headlights – a plan topic that will be seen on other new and cutting edge range-beating BMWs, for example, the destined to-be-facelifted X7 and the new 7 Series limousine, due in 2022.
Somewhere else, the intense looking and forcing plan of the X7 will give path somewhat to sportier breadths and contacts. At the back there are unquestionably more articulated wheelarch lines, and a back guard that is home to two larger than average depletes.
We haven’t saw the X8’s inside, yet it’s probably going to be to a lesser extent a takeoff than the outside and utilize a similar progressed plan and innovation as the X7. Double 12.3-inch shows in advance will show up with BMW’s most recent iDrive infotainment framework. With BMW fighting the temptation to make the X8 a genuine car SUV, the more upstanding backside could at present be home to a third column of seats, making it a sportier, however marginally less roomy option in contrast to the X7.
The X8’s concentration as a sportier option in contrast to the X7 is indicated by additional brand name movement. Despite the fact that BMW’s M division hasn’t contacted the X7, a petitioning for a X8 M has been spotted among other BMW applications. A particularly model would without a doubt utilize the 4.4-liter twin-super V8 fitted in the BMW X5 M Competition. In that vehicle it creates 616bhp, which can drive the X5 M from 0-62mph in 3.8 seconds. Comparable force and execution would see the X8 M contend with models, for example, the Porsche Cayenne Coupe Turbo.
Module half breed power presently can’t seem to show up in the X7, yet our covert operative shots propose that the X8 could acquaint an electric powertrain with the top finish of BMW’s SUV line-up. Test donkeys have been spied wearing ‘mixture test vehicle’ stickers.
Almost certainly, the half breed X8 will likewise go to the X5 for its module innovation, this time from the xDrive45e. That model’s turbocharged 3.0-liter straight-six, electric engine and 24kWh lithium-particle battery are useful for 394bhp and a most extreme electric scope of 50 miles, despite the fact that the heavier X8 will probably offer more limited EV running.
Samsung Galaxy Buds Pro unpacked on video ahead of official launch
At this stage, there’s little not thought about the forthcoming Samsung Galaxy Buds Pro. We’ve seen everything from away from to spilled specs of the genuine remote earbuds and now we will see them in real life on account of an undeniable active video.
YouTuber Digital Slang has distributed a 17-minute-long initial introductions cut (h/t XDA Developers) of the forthcoming Galaxy Buds Pro. The commentator recognized the unreleased Samsung earbuds on Facebook Marketplace and they ended up being the genuine article.
The video shows that the Galaxy Buds Pro are a lot more modest in size contrasted with the Galaxy Buds Plus. They actually keep an in-ear plan, however we realized that as of now because of past breaks.
Somewhere else, the video affirms some key specs and highlights of the Galaxy Buds Pro, for example, uphold for remote charging, five-hour battery life extendable to 18 hours with the case, flexible Active Noise Cancellation and surrounding sound mode, voice recognition, adaptable touch controls, and that’s just the beginning.
The YouTuber says that the new Samsung Galaxy Buds Pro stable incredible and shows that clients can change the sound profile through an equalizer on the application. We’ll, obviously, test the entirety of that when we get the new buds in for survey. Up to that point, look at the video above to get a feeling of what’s in store.
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