YouTube is the best entertainer of our life. Chances are you watch at least 4-5 videos per day on YouTube. From funny to informative to inspirational to bloopers of our favorite show, it has everything. Many people have a channel on YouTube where they upload and share videos. It is a great way to share your creativity and earn decently.
That is why even brands are using this platform to engage more customers and promote their business. Many brands have created a YouTube channel where they post short videos about their product or create some amazing content related to it.
As most users love to watch videos, it is a great way to market your services in a fun and creative way. If you as a brand have not yet become a part of this trend, it’s time as it is not going anywhere.
This blog is a guide for brands who want to start a YouTube channel, let’s check it out.
Here’s the guide:
How to create a YouTube Channel?
1. Create an account
You can use your Gmail id to create an account on YouTube. If you don’t have a Gmail account, don’t worry. Create a new Gmail id and use that to sign in to YouTube. Once you do that your account is created.
2. Write a channel description
The second step to making a channel is providing a description.
- For that, you need to access the channel settings. Select the personalized icon on the upper-right corner to show the drop-down menu list.
- Select my channel from it and then click on customize channel. Then, under your username, click on the channel description button.
- A box will show, and you can write the description here.
Tips for writing a great description:
- It should justify your channel, and inform target people what it does and is about.
- Describe what type of videos you will make, and upload to the channel.
- Tell something about yourself
- It should be short but must contain at least some keywords and one link.
3. Art- Banner
For your brand, YouTube channel art is crucial. It represents your brand and creates an impression. In YouTube, the main art is the banner. It is the big picture that you see at the top on all channels.
- You will need a horizontal picture of the minimum size of 2048×1152 pixels. It should precisely represent your brand; go for a simple image for this purpose.
- For adding the banner, click on add channel art on your main tab. It will provide you with instruction on how to add a banner.
4. YouTube Icon
Your YouTube icon is your profile picture that represents your brand. For an individual, their own picture works best. But for a brand, the icon must have their logo. The profile picture comes up when someone searches your channel.
To add an icon:
- First, find a good image whose size is 800 x 800 pixels. Now, on the upper left corner of your banner, you will see a square box with a pencil.
- Click on the pencil, a box will pop up and ask you to add/edit the picture.
- After you click on add/edit, you can select an image from your channel or upload a new one.
- Next, a box will come up with the image. Crop the portion of the image you want as your icon and click done.
Remember, Google will automatically put the icon in a circle. Also, the image you choose as your icon will become your profile picture for all Google tools including Gmail.
5. Uploading a video
Now you are ready to upload your video. Create an interesting and informative video and upload it.
- For that, click on the camera icon with a + sign on the upper right corner of your page.
- Here it will provide you with two options- Upload or go live. Through the ‘Go Live’ feature, you can share video in real time.
- If you have recorded a video previously, select the upload button. It will instruct you further on how to share your first video.
6. Channel trailer
Now, once you have uploaded a bunch of videos, you can add a trailer to your channel. The trailer will consist of the best parts of your videos and images. It is great to bring in more customers, and anyone can see that trailer.
How to optimize your videos?
You want your videos to be successful and reach maximum audience. For that you need to optimize them. You can do that by adding the following:
7. YouTube Thumbnail
A thumbnail is an image that describes your video. It is the picture that appears above description on each video. It is different for all videos and is like your book cover. It provides a hint to the people what the video is all about and prompts them to watch the video.
It is the one thing that can convince people to click on your video or not. Hence, you need to design it properly. You can use the Canva tool to design YouTube thumbnail.
Here are some tips:
- Use an image that is relevant to the video you are uploading.
- Use colors and edit the thumbnail. Don’t make it too bright that it looks cheap either.
- Use an image of the person/product on the thumbnail. Or you can add the same words or the whole title in it.
8. YouTube video title and description
- Every video that you upload to your channel must have a description and video. Use keywords and keep in mind the target audience while writing these both.
- The title limit is 70 characters and description 5000. The title should attract an audience and must be catchy and have a keyword or two.
- The description should tell what the video is all about first. The rest information can come in later.
9. YouTube Tags
The tags help YouTube understand what your video is all about. They have a limit of 500 characters and must include keywords. The number of tags per video are limited to six only.
I hope this guide will help you to create a successful YouTube channel. Creating a channel is easy, but uploading good content and quality video will make it popular. So, make sure your content is great, and you perform all the necessary SEO techniques to optimize the video.
Embarrassing teenage posts on Facebook? Now you can delete them
Facebook users no longer need to worry about their teenage posts coming back to haunt them in later life, thanks to a new tool for deleting hundreds or thousands of posts at once.
The “manage activity” feature, available now on Facebook’s mobile apps, lets users search for and remove posts from a particular time, mentioning a particular person, or within a range of dates.
Its release shows the company acting on one increasingly common reason for young people to steer clear of traditional social networks: the fear that a permanent record of their actions may hurt them down the line.
Facebook said in a statement: “We know that people’s posts from years ago may not represent who they are now – eg old Facebook statuses from university. This tool lets you move posts you want to hide from others but keep for yourself to an archive and remove posts that you simply want to delete.
“We believe people should have the ability to manage and control their data, and we will continue to develop new ways to honour people’s privacy by providing greater transparency and controls.”
Twitter has taken a different approach to the problem, trialling in Brazil the ability to send ephemeral tweets – dubbed “fleets” – which disappear after 24 hours.
In the past year celebrities such as Kevin Hart, James Gunn and Shawn Mendes have issued apologies for old tweets that resurfaced to cause scandal.
Instagram, a Facebook subsidiary, acted earlier than its parent company, driven in part by stiff competition from Snapchat. Instagram Stories have always been ephemeral by default, automatically deleting after a period of time, and in 2017 the company introduced an “archive” feature to head off a growing trend of users deleting pictures that didn’t gather enough likes.
Learn more about: Embarrassing teenage posts on Facebook? Now you can delete them
Android: Why this photo is bricking some phones
Several brands seem to be affected, including Samsung and Google’s Pixel.
The bug makes the screen turn on and off continuously. In some cases a factory reset is required.
The BBC does not recommend trying it out.
Samsung is due to roll out a maintenance update on 11 June. The BBC has contacted Google for comment but not yet had a response.
A tweet on the issue has had thousands of likes and re-tweets, with some reporting that their phone has also been affected.
Tech journalist Bogdan Petrovan at Android Authority said the bug did not affect his Huawei 20 Pro but it did cause a Google Pixel 2 to malfunction.
“After setting the image in question as a wallpaper, the phone immediately crashed. It attempted to reboot, but the screen would constantly turn on and off, making it impossible to pass the security screen,” he noted.
Restarting the device in safe mode (by holding down the volume button during boot-up) did not fix the issue.”
It appears to affect some but not all devices running the latest version of the Android operating system, Android 10.
The launch event for Android 11 was due to take place this week but has been postponed.
There has not yet been an official reason given for the bug but developer Dylan Roussel, who writes at 9to5Google tweeted his theory.
Check original content: Android: Why this photo is bricking some phones
The Last of Us Part 2: hands-on with Naughty Dog’s stunning farewell to PS4
The last big hurrah of the PlayStation 3 era, The Last of Us launched on June 14th, 2013 – five months before the arrival of PS4. A technological masterpiece for the era and a crowning achievement for Sony first party development, there’s a strong argument that developer Naughty Dog pushed the ageing hardware to its very limits – a fitting send-off for the console by one of its most accomplished developers. Almost seven years later to the day, the studio is set to repeat the trick with the imminent arrival of The Last of Us Part 2.
Preview coverage for this title is a little tricky. While we’ve played the game, what we can explicitly comment on is highly limited and the only assets we can share from this slice of the game have already been shown on last week’s State of Play. But what we can confidently share is that, put simply, The Last of Us Part 2 does not disappoint. From a technological standpoint, there’s a clear path of progression from The Last of Us Remastered, through the still-stunning Uncharted 4 and the often overlooked Lost Legacy, right up to this latest Naughty Dog showcase.
Some of the basics are easily covered – essentially remaining unchanged from prior trailers and indeed Uncharted 4 before it. Rendering resolution on PlayStation 4 Pro is still 1440p, backed up by the firm’s clean temporal anti-aliasing solution. Performance is solid at 30fps, with few deviations, and actually improved overall compared to Uncharted 4’s showing on PlayStation 4 Pro. In terms of image quality and frame-rate, we don’t anticipate many complaints.
However, just as The Last of Us saw the Naughty Dog engine evolve over the Nation Drake titles on PS3, so we see a very different aesthetic in The Last of Us Part 2, with the emphasis on indirect lighting again coming to the fore. Joel and Ellie’s story takes place in a world where most areas of the game are illuminated only by the sun, with only select environments seeing any other form of lighting.
Check original content: The Last of Us Part 2: hands-on with Naughty Dog’s stunning farewell to PS4
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