YouTube is the best entertainer of our life. Chances are you watch at least 4-5 videos per day on YouTube. From funny to informative to inspirational to bloopers of our favorite show, it has everything. Many people have a channel on YouTube where they upload and share videos. It is a great way to share your creativity and earn decently.
That is why even brands are using this platform to engage more customers and promote their business. Many brands have created a YouTube channel where they post short videos about their product or create some amazing content related to it.
As most users love to watch videos, it is a great way to market your services in a fun and creative way. If you as a brand have not yet become a part of this trend, it’s time as it is not going anywhere.
This blog is a guide for brands who want to start a YouTube channel, let’s check it out.
Here’s the guide:
How to create a YouTube Channel?
1. Create an account
You can use your Gmail id to create an account on YouTube. If you don’t have a Gmail account, don’t worry. Create a new Gmail id and use that to sign in to YouTube. Once you do that your account is created.
2. Write a channel description
The second step to making a channel is providing a description.
- For that, you need to access the channel settings. Select the personalized icon on the upper-right corner to show the drop-down menu list.
- Select my channel from it and then click on customize channel. Then, under your username, click on the channel description button.
- A box will show, and you can write the description here.
Tips for writing a great description:
- It should justify your channel, and inform target people what it does and is about.
- Describe what type of videos you will make, and upload to the channel.
- Tell something about yourself
- It should be short but must contain at least some keywords and one link.
3. Art- Banner
For your brand, YouTube channel art is crucial. It represents your brand and creates an impression. In YouTube, the main art is the banner. It is the big picture that you see at the top on all channels.
- You will need a horizontal picture of the minimum size of 2048×1152 pixels. It should precisely represent your brand; go for a simple image for this purpose.
- For adding the banner, click on add channel art on your main tab. It will provide you with instruction on how to add a banner.
4. YouTube Icon
Your YouTube icon is your profile picture that represents your brand. For an individual, their own picture works best. But for a brand, the icon must have their logo. The profile picture comes up when someone searches your channel.
To add an icon:
- First, find a good image whose size is 800 x 800 pixels. Now, on the upper left corner of your banner, you will see a square box with a pencil.
- Click on the pencil, a box will pop up and ask you to add/edit the picture.
- After you click on add/edit, you can select an image from your channel or upload a new one.
- Next, a box will come up with the image. Crop the portion of the image you want as your icon and click done.
Remember, Google will automatically put the icon in a circle. Also, the image you choose as your icon will become your profile picture for all Google tools including Gmail.
5. Uploading a video
Now you are ready to upload your video. Create an interesting and informative video and upload it.
- For that, click on the camera icon with a + sign on the upper right corner of your page.
- Here it will provide you with two options- Upload or go live. Through the ‘Go Live’ feature, you can share video in real time.
- If you have recorded a video previously, select the upload button. It will instruct you further on how to share your first video.
6. Channel trailer
Now, once you have uploaded a bunch of videos, you can add a trailer to your channel. The trailer will consist of the best parts of your videos and images. It is great to bring in more customers, and anyone can see that trailer.
How to optimize your videos?
You want your videos to be successful and reach maximum audience. For that you need to optimize them. You can do that by adding the following:
7. YouTube Thumbnail
A thumbnail is an image that describes your video. It is the picture that appears above description on each video. It is different for all videos and is like your book cover. It provides a hint to the people what the video is all about and prompts them to watch the video.
It is the one thing that can convince people to click on your video or not. Hence, you need to design it properly. You can use the Canva tool to design YouTube thumbnail.
Here are some tips:
- Use an image that is relevant to the video you are uploading.
- Use colors and edit the thumbnail. Don’t make it too bright that it looks cheap either.
- Use an image of the person/product on the thumbnail. Or you can add the same words or the whole title in it.
8. YouTube video title and description
- Every video that you upload to your channel must have a description and video. Use keywords and keep in mind the target audience while writing these both.
- The title limit is 70 characters and description 5000. The title should attract an audience and must be catchy and have a keyword or two.
- The description should tell what the video is all about first. The rest information can come in later.
9. YouTube Tags
The tags help YouTube understand what your video is all about. They have a limit of 500 characters and must include keywords. The number of tags per video are limited to six only.
I hope this guide will help you to create a successful YouTube channel. Creating a channel is easy, but uploading good content and quality video will make it popular. So, make sure your content is great, and you perform all the necessary SEO techniques to optimize the video.
How to Manage Your Personal Files on a Computer
Similar to all Mac users, you too think that Macs are super fast and they run at a lightning-fast speed. Right? Yes, that’s true, but if you do not take good care of your system- be it Mac or Windows, they will start showing signs of distress. If you still do not spend time optimizing your system’s storage, they may become slower than ever.
Let’s have a look at some quick tips to manage your Mac for removing all the clutter and optimizing its performance.
Delete Unnecessary Files & Folders on Mac
One of the best ways to manage your files on Mac and optimize storage space is deleting the unnecessary files and folders that you do not require. These unrequired files may incorporate large chunks of data which is accumulating a lot of space on your Mac’s hard drive.
Deleting files from Mac is a simple process and you can do it in certain ways; however you need to delete your data carefully to prevent data loss. If you overwrite the file accidentally, you may not be able to recover an overwritten file manually. However, for more information on the topic, read this article to recover an overwritten file in Mac.
You can delete items from your Mac system simply by selecting and dragging them to the Trash bin in the Dock. Alternatively, select the item, press and hold down Command + Delete keys on the keyboard. If any of the existing items on your Mac is locked you will be required to confirm that you want to delete the item by moving it to the Trash.
If you wish to unlock the item before deleting it, select the item, choose File, click Get Info, and deselect the checkbox provided with Locked. However, only the users with administrative rights and privileges can unlock the locked files on Mac.
After deleting files and folders from your desktop, you will need to empty the Trash. Click the Trash icon in the Dock. To remove a single item from the Trash press Control + Click to select the item that you want to Remove permanently, and select Delete Immediately.
If you wish to remove all the items from Trash, click on the Empty button available in the upper-right section of the Finder window, and choose Empty Trash. Items that you remove from your Mac remain in Trash until you empty the Trash folder. You must clear the Trash within every 30 days to ensure better storage space on your Mac hard drive and boost your system’s functionality.
Organizes Items into Folders
Group multiple items into folders and store them on your desktop to make them appear organized. Select all the documents, emails, images, PDFs, etc that you want to group, Control-click any one item, and select New Folder with Selection.
Alternatively, click the Finder icon in the Dock and select the location to create and store the new folder on your Mac. Click File, select New Folder, then press and hold down Shift + Command + N keys simultaneously.
If the New Folder command is greyed out, you will not be able to create a folder at the selected location on your Mac. Once you are able to create a folder, enter a name for your new folder and press Return.
In addition, merge two different folders with identical names stored at distinct locations into one single folder. Press and hold down the Option key, drag one folder to the location where another folder with the same name is stored. Click Merge in the window that appears.
Please note that the Merge option will only appear if any one of the selected folders contains at least one item which is missing in either folder. If the selected folders contain different versions of the same files, you will see Replace and Stop options only.
Move Your Files & Folders to iCloud
Businesses across the globe are moving to the Cloud, because of the elevating potential to store huge data. Saving data to iCloud Drive is a smarter option as you will then access your files, folders, images, etc. from anywhere and on any iOS or iPadOS devices.
iCloud Drive is accessible over iOS devices (iOS 8 or later), Mac desktops (OS X 10.10 or later), and iPadOS devices. You may also access iCloud drive data on Windows computers with iCloud for Windows which is compatible with Windows 7 and later versions.
However, to move your files, folders, and other stuff to the cloud, first you will need to set up iCloud Drive. On your Mac system, click on the Apple menu, go to System Preferences, select Apple ID and then pick iCloud from the Sidebar. Next, select iCloud Drive.
If you are setting up iCloud Drive for the first time, the system will ask you to upgrade. If you select to upgrade, all the data and documents stored in iCloud will be moved to iCloud Drive. If the system does not ask to upgrade, you have an already upgraded account.
For moving data to the iCloud drive, go to the Apple menu, click System Preferences, then select Apple ID, click on iCloud in the Sidebar, and click Options. Next, click Desktop & Documents Folders and click Done.
How to Improve Your Advertising
One of the most important advertising design tips is to get high-quality images. Your image can be in a different format, such as JPEG or PNG, but it must be of the best quality. Low-resolution images are very common when creating online ads. For your advertisement images to be effective you must have excellent contrast and good lighting. Using a camera with good lighting is essential for great image quality. When your advertisement images are not sharp, they will not look right on your page.
To create successful social media ads you must think of the audience that will see your ad. Most of the time when people are on social media they are looking for something that is relevant to what they are looking for. If you create social media ads that focus on the wrong audience you will not see much success from them.
An easy way to create effective social media ads is to take magazine ads and adapt them for your advertising design. The first thing you will want to do is read magazines related to your business and create short ad videos using the camera. When you watch the video, place yourself in the reader’s shoes. What do you find attractive about the magazine ads? Take these things into consideration when you create your own ads.
Another great advertising design tip is to use image sources that are appropriate for your target market. When you are doing your research to find image sources, ask yourself if you would be attracted by an advertisement for a sport that your target audience is likely to enjoy. If you start creating outdoor ads based on the types of activities that your target market enjoys most, you are more likely to reach a large audience. For example, a golf ad that features a golfer swinging a club can be interesting to many women who enjoy playing golf. However, a fishing ad that features a man fishing with his fishing lure can be offensive to some males who are less familiar with fishing.
An additional good advertising design tip is to be as true to the message of your advertisement as possible. Don’t give your potential customers all the reasons to like your product or service. If you include factual statements in your advertisements, you will reach a larger audience. This is especially important in magazine ads. If you are selling a car, for example, don’t claim your vehicle is the cheapest on the market when it’s clear that it’s not.
An additional good advertising design tip for magazine ads is to use a common image source in each advertisement. This will ensure that people who see your advertisement will have an image in their mind that will allow them to identify with your company. An example of a common image source in many magazine ads is a woman. Many advertisers choose to use a female figure in their advertising because women are generally seen as being more trustworthy and appealing than men. Your advertising design should also have an image of a trustworthy man to replace the woman so that men will be more comfortable purchasing your products.
One important factor that many advertisers overlook is the color of their advertisements. Advertisers should make sure that the color of their advertisement is easy to understand. Advertisers should choose an attractive color scheme that will attract their target audience and will entice them to read the advertisement. Many magazine ads are designed using black and white designs. An advertisement for baby powder can be designed using colors such as green, yellow, red, blue, and pink.
There are numerous ways to use advertisement examples to improve the effectiveness of your advertising. You should choose several different advertisement examples before choosing the one that best fits your advertisement. This will allow you to see how other advertisers are using their advertisements. The advertisement examples you look at should be something that is relevant to your products or services. If you use the wrong advertisement examples, you will likely find that your advertising is ineffective.
Scientists get more great looks at the 1st black hole ever photographed
A couple of circling dark openings a large number of times the Sun’s mass play out a mesmerizing pas de deux in another NASA representation. The film follows how the dark openings misshape and divert light radiating from the bedlam of hot gas – called a growth plate – that encompasses every one.
Seen from close to the orbital plane, every growth plate takes on a trademark twofold bumped look. However, as one passes before the other, the gravity of the forefront dark opening changes its accomplice into a quickly changing grouping of bends. These contortions work out as light from the two circles explores the tangled texture of reality close to the dark openings.
“We’re seeing two supermassive dark openings, a bigger one with 200 million sunlight based masses and a more modest friend gauging half so much,” said Jeremy Schnittman, an astrophysicist at NASA’s Goddard Space Flight Center in Greenbelt, Maryland, who made the perception. “These are the sorts of dark opening twofold frameworks where we figure the two individuals could keep up gradual addition circles enduring large number of years.”
The growth circles have various tones, red and blue, to make it simpler to follow the light sources, however the decision additionally reflects reality. More smoking gas emits light nearer to the blue finish of the range, and material circling more modest dark openings encounters more grounded gravitational impacts that produce higher temperatures. For these masses, both growth circles would really transmit the greater part of their light in the UV, with the blue plate arriving at a somewhat higher temperature.
Perceptions like this assistance researchers picture the interesting results of outrageous gravity’s funhouse reflect. The new video copies down on a prior one Schnittman delivered showing a singular dark opening from different points.
Seen almost edgewise, the accumulation circles look observably more splendid on one side. Gravitational twisting adjusts the ways of light coming from various pieces of the plates, delivering the distorted picture. The quick movement of gas close to the dark opening alters the circle’s radiance through a marvel called Doppler boosting – an impact of Einstein’s relativity hypothesis that lights up the side pivoting toward the watcher and darkens the side turning ceaselessly.
The perception likewise shows a more inconspicuous wonder called relativistic abnormality. The dark openings seem more modest as they approach the watcher and bigger while moving endlessly.
These impacts vanish when seeing the framework from a higher place, yet new highlights arise. Both dark openings produce little pictures of their accomplices that circle around them each circle. Looking nearer, unmistakably these pictures are really edge-on sees. To deliver them, light from the dark openings should be diverted by 90 degrees, which means we’re noticing the dark openings from two alternate points of view – face on and edge on – simultaneously.
“A striking part of this new representation is the self-comparative nature of the pictures delivered by gravitational lensing,” Schnittman clarified. “Zooming into each dark opening uncovers various, progressively mutilated pictures of its accomplice.”
Schnittman made the perception by figuring the way taken by light beams from the accumulation circles as they cleared their path through the twisted space-time around the dark openings. On an advanced personal computer, the estimations expected to make the film edges would have required about 10 years. So Schnittman collaborated with Goddard information researcher Brian P. Powell to utilize the Discover supercomputer at the NASA Center for Climate Simulation. Utilizing only 2% of Discover’s 129,000 processors, these calculations required about a day.
Cosmologists anticipate that, not long from now, they’ll have the option to identify gravitational waves – swells in space-time – delivered when two supermassive dark openings in a framework similar as the one Schnittman portrayed winding together and consolidation.
Flag: In this casing from the new perception, a supermassive dark opening weighing 200 million sun based masses lies in the forefront. Its gravity mutilates light from the growth plate of a more modest partner dark opening straightforwardly behind it, making this strange view. Various tones for the accumulation plates make it simpler to follow the commitments of every one. Credit: NASA’s Goddard Space Flight Center/Jeremy Schnittman and Brian P. Powell
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