Stories are fantastic ways we use to craft more sense into our world especially in terms of entertaining and engaging with our peers and to reach out to each other.
With the advent of technological developments, the traditional ways of storytelling had been fading day by day.
With Instagram Stories, stories tend to be breathed a new life by being digitised for the social media world.
The coolest feature of Instagram stories I can think of is its ability to create a direct and authentic connection with your followers which also helps to preserve a better image of the real identity of individuals within the screens.
Instead of providing your followers with time-well-spent and optimised snapshots to your Instagram feeds, the stories are enriched with a more targeted feel for social life, which in turn makes you to leverage higher influential opportunities for your audiences.
Apart from being so much fun, Instagram Stories is a great tool that will help you to attract more followers and visitors to purchase the products you sell, read your blogs or attract greater influence etc.
Now that storytelling is on our fingertips, you will also feel important to get your stories seen by people.
From this article, you will learn more about Instagram stories as we unveil to you the Complete Guide to use Instagram Stories.
What are Instagram stories?
For the sake of newbie’s, Instagram Stories were known to be the faster paces you could use for you or the sake of your brand.
Instagram Stories play a greater role by attracting new invitations, since you are being more than ever; transparent to your audience and hence, earning their trust and confidence.
Despite the fact that stories are transitional, they create a huge impact to your audiences in addition to serving as a road rail for trying out other contents as well as the ideas you have in mind.
Within few times to come, Instagram Stories are believed to create a breakthrough, compared to the Instagram photos, videos, and feed posts due to frequent updates in their algorithms.
Why Use Instagram Stories?
Yes! This question is worth giving a check. Besides it’s the main point behind this long conversation we’re having here.
If you care about an easygoing, simplified functionality (especially in terms of watching and uploading) , Instagram stories are definitely what you will be eyeing for the mean time.
It is also worth noting that when you post your Stories, you have automatically initiated a connection between you and those that also follow you.
You can use it to share your behind the scenes captions, build a brand or tell your stories.
Therefore, Instagram Stories can be considered as a privilege to build your online personality or branding alternatively. If this is the case, why not make it a necessity for you to showcase your personality, your thoughts, happenings and other lifestyles?
The more honest and realistic you can be, the more your audiences will find you more interesting to them. This is because people will always want to count on you while you are being real all by yourself and will make them have that feel or need to connect with you in real-time.
As we’ve mentioned earlier, the stories featured on Instagram are great in getting you more engaged with your audience especially when you have a blog or brand.
With the millions of Instagram users on board, and the fact that Instagram Stories appear at the top position of the app. Users are more likely to make use of it frequently as it’s more visible hence, it is more beneficial in getting more leads to your business or blog.
How To Use Instagram Stories
In order to Upload your stories while in the Instagram app;
Click on the camera icon from the top left field
You’ll be prompted with customisation options at the bottom stating the following options; Normal, Live, Boomerang, Super zoom, stop motion, rewind and hands free etc
Just above the customisation options, you’ll be left with options for directly uploading from the camera roll, recording button, flashlight button, filters and multi-camera switcher.
When you are done taking the photo or video, you can as well integrate a link, emojis or other stickers, location, hash tags, drawings, polls or texts to your contents before publishing.
To add filters such as the black and white filter, you need to swipe the screen on either leftwards or rightwards to switch between the different filters.
Finally, a “save” option will be shown where you can save your image by choice or add it to your story whereby all your followers can have a look , or “send to ” where you can allow selected users to have a look.
How To Watch Someone’s Story On Instagram
In order to watch a story someone has posted on Instagram, you need to click the red circle at the top location of the home screen from the profile you already follow and you are good to watch. When you decide to leave the story, you can just swipe down.
How To Add An Instagram Stories Highlight
This is a cool feature Instagram has added to its stories.
With Instagram Stories highlights, you have the chance to select your favourite stories and save them down to your profile and can be watched later than 24 hours.
This is particularly useful in keeping special contents such as a blog post, promotional contents, educational contents or other contents that are deemed to be special and worth keeping for a longer period.
How To Share Highlighted Stories On Instagram
Take for instance, you have a product worth promoting for days and you took it to your Instagram Stories.
Since you need the story to remain visible as long as you want it, you can highlight and share it.
Below are the steps to follow in order to share a highlight.
Go to Settings > Story Settings > Then click on save to Archive.
Go to your profile and the click on the “+New” button just below your Bio in order to add your new highlight.
Now choose within the Archived and live stories in order to add your highlighted stories.
You’re good to go as you will find it featured on your profile.
Finally, Instagram Stories are very great in generating leads for you either as an influencer, individual, business, organisation, or agency etc.
I hope our discussion was thorough, in such a way that you will become an expert on Instagram storytelling in no time.
The Benefits of Outsourcing Software Development
Outsourcing Software Development has prospered through time as the benefits started to come out in the light. Outsourcing Software Development is a more sensible choice in terms of using the resources to their best and cutting unnecessary costs. You can develop your outsourcing software in three variations:
Onshore: By choosing onshore, you choose to distribute the work nationally.
Nearshore: By choosing nearshore, you choose to distribute the work in the same geographical land as the company exists.
Offshore: By choosing offshore, you choose to distribute the work in other countries.
In whichever category you spread your outsourcing software, the benefits are of a generous amount, and a good software outsourcing company can help you develop the perfect software for you.
Let’s take a sneak peek at the benefits of Outsourcing Software Development:
Cut unnecessary costs:
While operating a business in an office, a lot of expenses are bound to be covered. Training, housing employees, millennium expenses, stationery, and many others. Outsourcing Software Development saves these expenses as the freelancers do not need to come to the office, use any utility or stationary. As a result, the expense of running an outsourcing-based company can cut its expenses and make more profit.
Time is money:
There’s an old saying, “Time is Money.” The more you utilize time, the more you earn money. Distributing the work and collaborating with other industries enables faster output with efficiency. Enozom provides you with an option for your company to collaborate with other outsourcing companies or freelancers. This makes the whole procedure smooth and fast.
More expert help:
No company is self-sufficient with internal sources. The working staff might not have enough experience and knowledge to survive in a competitive world. However, Outsourcing Software Development brings down the barrier. Experts from all around the world are connected through this. As a result, you can seek help from the experts and use their knowledge and experience to your benefit.
Running a strategically successful company with a small team is almost impossible. There’s plenty of chances for low-quality output, mismanagement, and missing deadlines. But this problem can be solved easily when you let a team form consisting of outsider staff- meaning, outsource tasks. This will ensure high-quality projects and meeting deadlines.
Making partnership strategically is very important for any business to prosper. Outsourcing is one of the strategic partnerships of the modern world. The companies are going into long-term partnerships with other marketers from all around the world. This is the key to utilizing the advantages of outsourcing software development. Choosing Enozom will open the doors to different outsourcing marketers from around the world who are best in their own fields.
Slay the market:
One of the biggest advantages of Outsourcing Software Development is, you can be ahead in the game by a few steps with the help of proper software. The business of IT is spreading faster now. It’s becoming more and more popular, and the wise are now investing in its business. The competition is higher every day. Outsourcing is the best way of getting a competitive advantage. Hiring external experience makes sure of delivering work by.
Outsourcing Software Development is built with the most advanced technology available to ensure the best quality software. This means the newly developed outsourcing software provides ultimate ease and quality. Gathering the best freelancers alone can’t bring quality to the projects if the technologies used are not up-to-date. But thanks to the software companies who offer Outsourcing Software Development like Enozom to entrust the growth of your company.
Spread in the market:
Outsourcing is spreading in the market. By outsourcing your projects, you enter the international market in many directions. This allows your company to stand a chance on the international platform. While working with highly experienced freelancers, you become more exposed to the broader possibilities around the world.
Outsourcing Software Development brings skilled output from all around the world into one field. Different agencies and freelancers doing outsourcing have different working methods. This means there’s freshness and variety in work. New prospects are introduced, which ensures high-quality work.
Lowers the risk:
Working with external companies which are skilled and experienced in their own fields have a high probability of delivering professionalism. This lowers the risk of low-quality output, which is treacherous for any company. Again, Enozom connects its customers with the best out there.
As outsourcing your work ensures skilled project outcomes, it’s only expected that the customers are satisfied with your company’s work and look forward to working with you in the future. Outsourcing your work can play a vital role in building long-term contracts with the customers.
The costs of running an office full of staff are so much that if a company goes to outsource its work, it can save almost half the expenses and utilize those savings to make even more profit. Even the labor that is being appointed can’t produce enough to satisfy the customers. Meanwhile, outsourcing the work ensures 100% satisfactory work as they get paid according to performance. So, all the resources are used to maximize the profit.
All in one:
Outsourcing Software development is like a one-stop mall. Building an Outsourcing Software means you can add a different niche to work on. You can work with different domains and get different projects. No need to say, the opportunity of getting that work done by different companies and freelancers who are specialized in different categories. It’s like a package consisting of different opportunities.
There are plenty of advantages of Outsourcing Software Development. The chances and opportunities of Outsourcing Software Development are increasing day by day. Getting your work done by professionals, diversity in work can take your company to the peak with the help of the right software-making company. Thus, entrust Enozom to make the most suitable Outsourcing Software according to your requirements.
Making The Leap From Small-Sized Business To Medium-Sized Business
Over the years, the confidence of small businesses has grown to an all-time high. In fact, most of the respondents to the National Small Business Association’s survey admitted they anticipate economic growth, while some others said they felt very confident about the future of their business.
With this, clearly, the future is bright for business owners.
It doesn’t matter the current size of your business. It’s advisable to plan and structure to prepare for the future.
A little proactivity when it comes to growing your small business will pay off in the long run. Here are 6 tips on how to grow your small business.
- Improve your homepage:
Besides making signing up or purchasing easy and improving SEO, ensure your homepage looks as great as possible.
Think about this: 96 percent of prospects visiting your website aren’t ready to purchase something. And your homepage is most likely where they will land after clicking on your link.
If they find your homepage to be cluttered or hard to navigate, they’ll move elsewhere. Also, if your web copy is bad or doesn’t show any value of your products or services, they’ll be turned off.
Most times, a simple change can boost your revenue tremendously.
- Pay attention to Analytics:
Many companies, particularly tech giants like Amazon and Facebook, realize the value of utilizing data. And you should, also.
A report in The Economist notes, “the world’s most precious resource is no longer oil, but data.” luckily, unlike oil, any company can benefit from data.
As a small business owner with social media pages and a website looking to grow, you can employ free digital tools to gain insights into your customers.
For example, Google Analytics shows page visits, how your audience arrives at your page, bounce rate, and average time on site, which can provide insights into where to focus your marketing efforts.
- Invest in systems:
We already know you’re a pro at this business ownership stuff. However, if you’re trying to handle everything by yourself, you might end up limiting yourself for potential growth. A business powered by systems is one that can handle the multi-layered demands of growth.
Having robust systems such as powerful e-commerce software or a solid CRM in place can help you focus on the important aspects of growth and expansion while the money keeps rolling in.
Inspect your current operations to see what parts are monotonous or repetitive and make it your aim to outsource or automate as much as possible so that you can pay close attention to small business growth.
- Make a plan to grow your business:
There are several ways to grow your small business, from optimizing your website for mobile to email marketing campaigns to encouraging online reviews.
The main thing is first to have a plan that you can execute. Unluckily, nearly half of businesses do digital marketing with no clear strategy.
The ideal way to grow your small business is never to become self-satisfied and always be tested. Identify your audiences’ needs, test your hypothesis, iterate, and then test again.
- Focus on scalability:
When time, money, and expertise are in short supply, you may feel tempted to go with the cheap (or quick) fix. And investing in basic solutions that don’t need a huge learning curve or financial investment can seem like the right option.
Things aren’t always what they seem.
Definitely, your dream solution may have an intimidating learning curve or be a stretch. However, ending up in a patchwork maze of several inefficient and inexpensive systems that only appear economical will end up costing you more money in the future.
- Always have a backup plan:
When you’re a solopreneur, you’re usually able to pivot when things don’t go as planned. However, as your business grows and becomes more sophisticated, these quick adjustments will prove more difficult.
Ensure you have a plan in place for emergencies or unforeseen situations so that you can deal with the inevitable obstacles in the journey.
With growth comes fear. Sometimes it may feel easier not to take the risk and stick with the status quo. However, you’re prepared for this. You’ve concluded the groundwork, and your foundation is strong and steady. You’re set to meet your growth goals.
Safety Procedures to Protect Your Company’s Worksite
You may have the best in personal protection, but what are you doing to protect your business as a whole? Business security, whether in reference to data or physical property, is essential. You can’t have eyes on your worksite 24/7, but there are ways to ensure you’re protecting your assets.
Don’t Do It Alone
Outsourcing security is a given these days. You can’t manage your company’s hard drive, parking lots, and buildings on your own. Here are some recommended security measures to practice at your workplace.
We all hope that nothing will happen to disrupt our safety or the security of our workplace. But, in the event that a natural disaster, robbery, or accident occurs, it’s important to already have a protocol in place.
This should include knowing evacuation procedures, regularly backing up data, and having a notification system in place to notify employees. If you’re working with a company like CBI Security, you have a team of experts who will not only evaluate your current safety and security protocols but help you implement new ones as the need arises. Having a fresh set of eyes to help you plan ahead can be well worth the investment, whether it’s an IT department or surveillance.
Fail-Safe vs Fail Secure Systems
Depending on the type of information or property you’re protecting, you may have fail-safe or fail-secure systems. Do you know the difference?
Some doors need to remain unlocked, even in times of emergency. These may include stairwell doors or exterior doors that provide an exit route to those insides. If power fails for your building, it may be a good idea to have fail-safe doors that will remain unlocked.
In contrast, some doors need to remain locked for safety. They may be protecting virtual or physical assets or sensitive information. It is a good idea to have some doors that stay secure in the event of power failure.
Also known as a Managed Access system, it’s convenient to have different levels of access for various employees. If this can be designated remotely when needed, even better. You can monitor building access with the use of keycards, and your tiered access control system will let you know who’s going in and out, as well as when. Whether you have a security company monitoring access, or a local facilities manager, you can simplify granting and denying permission to employees or contractors.
Depending on the system you use, you can use your smartphone to control:
- Responses to alarms
- Door locks
- Keycard Access
Light it Up
What good are your security cameras and closely-monitored doors if you don’t have adequate lighting at your worksite? Whether you invest in exterior lights that automatically turn on at dusk, or motion-sensor lights, be sure that everything under surveillance is illuminated. This can help you identify burglars if they are caught on camera, or deter them in the first place.
The same goes for inside your worksite as well. In the event someone is inside after hours, you should have security lighting that allows cameras to do their job of capturing someone in the act. Security lights can also aid employees if the power fails and they need to navigate out of inner offices or down stairwells that don’t have natural light sources.
Improve Customer Service
Are your employees trained to acknowledge guests who arrive on your property? They may be clients coming in for a meeting, or someone loitering to get an idea of your office layout. While the burden of identifying and stopping potential intruders should not fall solely on your employees, they should be trained to notice people onsite. Making a potential intruder aware that their presence has been noted can help prevent future crime. Or, if the visitor is a client, it can simply make them feel welcome doing business with you. Either way, it can be a win-win situation.
If you have an office that deals with customers on a regular basis, you may fall under the Federal Protective Service security guidelines. If so, a representative from the agency can work with your company to ensure your worksite provides a safe environment for both employees and customers.
Recommendations from the Federal Protective Service
- Security guards at building entrances
- Metal detectors at building entrances
- Closed-circuit television (CCTV) monitoring common areas
- Arrange office furniture to provide natural “barriers” between employees and visitors/customers
- Install hidden notification devices for employees to utilize in the event of a threat (i.e. buttons under counters)
Clean Up After Yourself
In offices or at the construction site, cleaning up after yourself can be crucial to safeguarding information and materials. What protocol do you have in place to secure files, building equipment, and construction supplies? To prevent theft, ensure your employees are meticulous about powering down their computers and machinery at the end of their shifts, as well as locking cabinets and office doors.
Be sure you’re disposing of sensitive material appropriately, and discarding construction waste responsibly. While it may be convenient to empty trash into an onsite dumpster, it’s not ideal for confidential documents. Most dumpster rental companies sort through the waste they receive in an effort to recycle what they can; as a result, it’s important to go the extra mile and shred anything that shouldn’t be shared.
Whatever systems and procedures you have in place, they’re no good unless they’re tested. Be sure you’re routinely carrying out drills to monitor for vulnerabilities in your security system or employees. Get your staff familiar with how to respond to alarms or notifications so if they’re ever faced with the real deal, they’re prepared. If you can reduce employee turnover, these drills will be easier to facilitate because everyone will be more familiar with them each time.
It can be daunting to invest in costly security measures upfront, but they’re usually worth it. Not only can having a security system reduce the cost to insure your business, but they can help prevent future losses via theft or vandalism.
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