Stories are fantastic ways we use to craft more sense into our world especially in terms of entertaining and engaging with our peers and to reach out to each other.
With the advent of technological developments, the traditional ways of storytelling had been fading day by day.
With Instagram Stories, stories tend to be breathed a new life by being digitised for the social media world.
The coolest feature of Instagram stories I can think of is its ability to create a direct and authentic connection with your followers which also helps to preserve a better image of the real identity of individuals within the screens.
Instead of providing your followers with time-well-spent and optimised snapshots to your Instagram feeds, the stories are enriched with a more targeted feel for social life, which in turn makes you to leverage higher influential opportunities for your audiences.
Apart from being so much fun, Instagram Stories is a great tool that will help you to attract more followers and visitors to purchase the products you sell, read your blogs or attract greater influence etc.
Now that storytelling is on our fingertips, you will also feel important to get your stories seen by people.
From this article, you will learn more about Instagram stories as we unveil to you the Complete Guide to use Instagram Stories.
What are Instagram stories?
For the sake of newbie’s, Instagram Stories were known to be the faster paces you could use for you or the sake of your brand.
Instagram Stories play a greater role by attracting new invitations, since you are being more than ever; transparent to your audience and hence, earning their trust and confidence.
Despite the fact that stories are transitional, they create a huge impact to your audiences in addition to serving as a road rail for trying out other contents as well as the ideas you have in mind.
Within few times to come, Instagram Stories are believed to create a breakthrough, compared to the Instagram photos, videos, and feed posts due to frequent updates in their algorithms.
Why Use Instagram Stories?
Yes! This question is worth giving a check. Besides it’s the main point behind this long conversation we’re having here.
If you care about an easygoing, simplified functionality (especially in terms of watching and uploading) , Instagram stories are definitely what you will be eyeing for the mean time.
It is also worth noting that when you post your Stories, you have automatically initiated a connection between you and those that also follow you.
You can use it to share your behind the scenes captions, build a brand or tell your stories.
Therefore, Instagram Stories can be considered as a privilege to build your online personality or branding alternatively. If this is the case, why not make it a necessity for you to showcase your personality, your thoughts, happenings and other lifestyles?
The more honest and realistic you can be, the more your audiences will find you more interesting to them. This is because people will always want to count on you while you are being real all by yourself and will make them have that feel or need to connect with you in real-time.
As we’ve mentioned earlier, the stories featured on Instagram are great in getting you more engaged with your audience especially when you have a blog or brand.
With the millions of Instagram users on board, and the fact that Instagram Stories appear at the top position of the app. Users are more likely to make use of it frequently as it’s more visible hence, it is more beneficial in getting more leads to your business or blog.
How To Use Instagram Stories
In order to Upload your stories while in the Instagram app;
Click on the camera icon from the top left field
You’ll be prompted with customisation options at the bottom stating the following options; Normal, Live, Boomerang, Super zoom, stop motion, rewind and hands free etc
Just above the customisation options, you’ll be left with options for directly uploading from the camera roll, recording button, flashlight button, filters and multi-camera switcher.
When you are done taking the photo or video, you can as well integrate a link, emojis or other stickers, location, hash tags, drawings, polls or texts to your contents before publishing.
To add filters such as the black and white filter, you need to swipe the screen on either leftwards or rightwards to switch between the different filters.
Finally, a “save” option will be shown where you can save your image by choice or add it to your story whereby all your followers can have a look , or “send to ” where you can allow selected users to have a look.
How To Watch Someone’s Story On Instagram
In order to watch a story someone has posted on Instagram, you need to click the red circle at the top location of the home screen from the profile you already follow and you are good to watch. When you decide to leave the story, you can just swipe down.
How To Add An Instagram Stories Highlight
This is a cool feature Instagram has added to its stories.
With Instagram Stories highlights, you have the chance to select your favourite stories and save them down to your profile and can be watched later than 24 hours.
This is particularly useful in keeping special contents such as a blog post, promotional contents, educational contents or other contents that are deemed to be special and worth keeping for a longer period.
How To Share Highlighted Stories On Instagram
Take for instance, you have a product worth promoting for days and you took it to your Instagram Stories.
Since you need the story to remain visible as long as you want it, you can highlight and share it.
Below are the steps to follow in order to share a highlight.
Go to Settings > Story Settings > Then click on save to Archive.
Go to your profile and the click on the “+New” button just below your Bio in order to add your new highlight.
Now choose within the Archived and live stories in order to add your highlighted stories.
You’re good to go as you will find it featured on your profile.
Finally, Instagram Stories are very great in generating leads for you either as an influencer, individual, business, organisation, or agency etc.
I hope our discussion was thorough, in such a way that you will become an expert on Instagram storytelling in no time.
Most Popular Features of Master-Planned Communities
Is It Beneficial Leasing an Airplane?
If you planned on getting yourself a private jet or a fleet of airplanes, then you know your case the best. Better than anyone else can guide you or teach you about the pros and cons.
Buying a jet is not something that you do every day when you wake up; for some, it is once in a lifetime, and for some, it is just a daily business that generates revenue. Suppose you are starting to fulfill your dreams and aspirations by buying a luxurious plane or starting a small airline company. In that case, this article will briefly take you through the famous question of ‘is it beneficial leasing an airplane?’
If you can buy an airplane or put up a loan sanction against it, you must take that road because there is no better feeling than ‘ownership’. But if you do not want to invest a big chunk of money into buying an airplane, the best way to enjoy the experience would be to lease it for a couple of years.
Most airline companies nowadays lease at least some of the jets that they have. There are technical aspects intermingled with it as the lease price of 10 aircraft would certainly be almost ten times lesser than the actual price clubbed together. You can quickly get yourself to save a great deal of money while leasing a couple of airplanes, especially if you are in the airline business.
Often, the leasing companies offer you the crew, pilots, insurance, and other benefits covered in your leasing agreement. So, you can always take that trip around the globe whenever you want, as you will always have a cabin crew ready to fly. On the other hand, if the lease does not offer the benefits, you will need to look elsewhere.
Thankfully, recruiting a pilot and other crew members is not that difficult, especially if you are looking to get them for a private jet. What you can do is seek some professional assistance to find the right crew. Aerospace Union Limited can point you in the right direction.
But, on the other hand, if you choose to loan or buy a plane of your own, you will have to figure out everything starting from the operational costs to the training of crew and even pilots, which becomes an arduous process least. If your requirements are singular and not frequent enough, it is better to lease an aircraft rather than fully fund it. Because who wants to let go of all the additional benefits that really come in handy along with the lease agreement!
Freedom of Use
With business airplane renting or personal luxury plane renting, it’s yours to do as you will inside the rent term. Inside legitimate and protection limits and any rent conditions, it’s dependent upon you where the airplane flies, when it flies, and how frequently you take a trip. The only limitations are climate conditions, air traffic rules, booked upkeep, and the accessibility of your pilots and group.
Personal luxury plane renting gives you admittance to a more extensive scope of air terminals than business trips through carriers. This can permit you to land nearer to your final destination, decreasing the time spent and extra efforts brought about by booking and voyaging through road transport like cabs, buses, etc.
Renting an airplane liberates you from the endless formality and holding up occasions included when taking business flights. There are more and more additional benefits and a bubbling sense of luxury that you will experience if you go ahead with the plan of leasing an aircraft!
Most aircraft leasing options come to you with a choice- own or not to own after the period ends. Although you keep on paying a regular sum for years on end, you can decide if you want to complete the remaining payments and own the jet or try your luck with a new fleet.
On most occasions, after 10-15 years, airplanes with more recent technologies are launched, which makes the decision of keeping the aircraft previously on lease a decision that isn’t much feasible for people. But, the entire availability of having a choice is all you need when you are getting yourself in an agreement with a party. You never know if you can extract more benefits from the same flights.
As you can see, the benefits of leasing an aircraft are supreme as they come with a lot of additional growth points. You can always ride your plane with ease and comfort whenever you want without having the burden of financing a considerable amount of money for an aviation unit that will probably be replaced with new technology in the next couple of years.
So, if you are someone who’s just buying the jet for meetings around the globe or just because they want to feel the luxury, then the best thing to do is to lease the aircraft without thinking much about it. So, are you ready to fly and up to reach your world of dreams with zero hassles?
5 Things Every Entrepreneur Should Know
Your Product Should Fill a Need
Perhaps the number one rule of business is that your product or service should fill an existing need. And it should solve a problem in a better way than any existing product currently on the market. Do your research so you know what your competition is, and forge ahead.
42% of product launches don’t succeed because there is no need for the product or service. Can you think of examples of such failures?
- New Coke – Original Coke didn’t need to be improved so customers boycotted this new version.
- The Zune – Microsoft tried to compete with Apple iPod and failed to create a product better than what already existed.
- Google+ – Google attempted its own social media network, but became another example of a service that couldn’t outdo what was already available.
- Bic for Her – Women don’t need pens specifically designed for them, so this pen flopped.
- Hammacher Schlemmer’s Night Vision Camcorder – marketed toward children, this product doesn’t solve a practical problem; why do kids need to record things in the dark?
Sometimes a novelty product takes off because, although it’s impractical, it strikes a chord with customers. However, you may not want to take that risk! Your product or service should stand the test of time, and not just end up the gag gift at the next Holiday office party.
As soon as you have your idea, get started!
Research your brand or business name the right way to see if they’re already trademarked. Even if it will be a while before you launch, apply for the necessary permits and licenses now. Doing so will give you peace of mind while you secure funding or save your own money, develop a business plan, and work on your brand’s mission statement, slogan, and marketing strategy.
Keep it Simple
Your mission statement should be clear and concise. Everyone in your business should know what they’re working toward, and how to achieve it.
Examples of Mission Statements
A mission statement tells your employees and customers what your brand is all about. It should concisely share your brand values, your company’s actions, and your company’s objectives. It is not what you hope your company will become but, rather, what your company currently is. When drafting your mission statement, start by answering the following questions:
Mission statements are usually about three sentences long, and provide direction to your brand and its employees. Keep in mind that your mission statement should include attainable goals for your company, i.e. objectives you’re already working toward. Be sure to include inspirational messaging and personality without being cliche; avoid popular slang that may date your brand or phrases that don’t provide clear direction.
To get your creative juices flowing, here are some examples of mission statements that get the point across.
- To bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons, and consumers in over 140 countries around the world. – Apple
- Bring inspiration and innovation to every athlete in the world. – Nike
- Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety. – L’Oreal
- To strengthen our position in the marketplace by developing high-quality relationships with our supplies and customers and earning a reputation of dependability, innovations, and exceptional performance. – M&M’s
- Creating loving connections through our blankets. – Minky Mamas
- We deliver the promise of the digital world to our customers. We make their innovative lifestyles possible. – Verizon
Examples of Slogans
Can you name the brands responsible for these popular slogans (hint: some are listed above)? Chances are the simple phrases stand out in your mind and immediately make you think of the product or service they represent.
- Think Different
- Just Do It
- Because You’re Worth It
- Melts in Your Mouth, Not in Your Hands
- The Breakfast of Champions
- Can You Hear Me Now?
- What’s in Your Wallet?
- The Happiest Place on Earth
- They’re Grrrrrrreat!
- Nothing Runs Like a Deer
Slogans are catchy phrases, short and sweet, that are used in a brand’s advertising. We repeatedly see them on packaging and billboards and hear them on commercials. A lasting slogan can be used out of context and still conjure up thoughts of the brand it represents. You want your slogan to potentially offer a promise as well as make a lasting impression on potential customers.
Marketing your brand can seem overwhelming. Where do you start? How much do you spend? Customers may stumble upon your product or service with an Internet search, but how can they know your brand is reliable? This is where marketing comes in.
Once you know your mission statement, have a slogan, and a brand aesthetic, you have to get to work. Your message needs to not just reach people, but the right people. Social media makes it easier than ever to target your demographic with paid or sponsored content. It’s a less expensive way to analyze your customers’ behavior and engage with them. Your online presence establishes a connection with potential customers, building trust in your brand. Marketing is more than just selling your product or service; it’s telling your story to your customers. It’s an opportunity to further expand upon your mission statement and let your customers know why you started your business in the first place. Through this storytelling, you can share your passion for your product and build your reputation.
Also, it is important to speak the language of your target audience. Be buyer-centric, not seller-centric. If you are a company, for example, that offers power storage solutions for solar users, don’t drone one about your fancy stuff. Most buyers don’t care about the science behind the solution. Instead, talk about the importance of being prepared for natural disasters or illuminating your home renewably, etc.
Sometimes You’ll Fail
As an entrepreneur, sometimes you’re going to fail. There’s no such thing as an “overnight success” in business, so pull up your bootstraps and know that there’s a lot of work ahead.
Tips for Overcoming Failure
- Plan for failure – regularly analyze your business’s strengths, weaknesses, opportunities, and threats to stay one step ahead.
- Manage cash flow – get a good forecast of your income and expenses so you can plan for the future.
- Focus on your customers – keep your customers at the forefront of your business so you have support in leaner times.
- Reframe failure – sometimes you can take a step back and see failure as a setback rather than a stopping point.
- Invest in your team – don’t go into business alone if you don’t have to.
- Invest in your business – be sure your IT systems and software help you work smarter and not harder.
With a clear vision, mission statement, and business plan, you can find yourself on a bumpy, but manageable path to success. Remember that it won’t happen overnight, but even the best ideas take time to catch on.
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