Stories are fantastic ways we use to craft more sense into our world especially in terms of entertaining and engaging with our peers and to reach out to each other.
With the advent of technological developments, the traditional ways of storytelling had been fading day by day.
With Instagram Stories, stories tend to be breathed a new life by being digitised for the social media world.
The coolest feature of Instagram stories I can think of is its ability to create a direct and authentic connection with your followers which also helps to preserve a better image of the real identity of individuals within the screens.
Instead of providing your followers with time-well-spent and optimised snapshots to your Instagram feeds, the stories are enriched with a more targeted feel for social life, which in turn makes you to leverage higher influential opportunities for your audiences.
Apart from being so much fun, Instagram Stories is a great tool that will help you to attract more followers and visitors to purchase the products you sell, read your blogs or attract greater influence etc.
Now that storytelling is on our fingertips, you will also feel important to get your stories seen by people.
From this article, you will learn more about Instagram stories as we unveil to you the Complete Guide to use Instagram Stories.
What are Instagram stories?
For the sake of newbie’s, Instagram Stories were known to be the faster paces you could use for you or the sake of your brand.
Instagram Stories play a greater role by attracting new invitations, since you are being more than ever; transparent to your audience and hence, earning their trust and confidence.
Despite the fact that stories are transitional, they create a huge impact to your audiences in addition to serving as a road rail for trying out other contents as well as the ideas you have in mind.
Within few times to come, Instagram Stories are believed to create a breakthrough, compared to the Instagram photos, videos, and feed posts due to frequent updates in their algorithms.
Why Use Instagram Stories?
Yes! This question is worth giving a check. Besides it’s the main point behind this long conversation we’re having here.
If you care about an easygoing, simplified functionality (especially in terms of watching and uploading) , Instagram stories are definitely what you will be eyeing for the mean time.
It is also worth noting that when you post your Stories, you have automatically initiated a connection between you and those that also follow you.
You can use it to share your behind the scenes captions, build a brand or tell your stories.
Therefore, Instagram Stories can be considered as a privilege to build your online personality or branding alternatively. If this is the case, why not make it a necessity for you to showcase your personality, your thoughts, happenings and other lifestyles?
The more honest and realistic you can be, the more your audiences will find you more interesting to them. This is because people will always want to count on you while you are being real all by yourself and will make them have that feel or need to connect with you in real-time.
As we’ve mentioned earlier, the stories featured on Instagram are great in getting you more engaged with your audience especially when you have a blog or brand.
With the millions of Instagram users on board, and the fact that Instagram Stories appear at the top position of the app. Users are more likely to make use of it frequently as it’s more visible hence, it is more beneficial in getting more leads to your business or blog.
How To Use Instagram Stories
In order to Upload your stories while in the Instagram app;
Click on the camera icon from the top left field
You’ll be prompted with customisation options at the bottom stating the following options; Normal, Live, Boomerang, Super zoom, stop motion, rewind and hands free etc
Just above the customisation options, you’ll be left with options for directly uploading from the camera roll, recording button, flashlight button, filters and multi-camera switcher.
When you are done taking the photo or video, you can as well integrate a link, emojis or other stickers, location, hash tags, drawings, polls or texts to your contents before publishing.
To add filters such as the black and white filter, you need to swipe the screen on either leftwards or rightwards to switch between the different filters.
Finally, a “save” option will be shown where you can save your image by choice or add it to your story whereby all your followers can have a look , or “send to ” where you can allow selected users to have a look.
How To Watch Someone’s Story On Instagram
In order to watch a story someone has posted on Instagram, you need to click the red circle at the top location of the home screen from the profile you already follow and you are good to watch. When you decide to leave the story, you can just swipe down.
How To Add An Instagram Stories Highlight
This is a cool feature Instagram has added to its stories.
With Instagram Stories highlights, you have the chance to select your favourite stories and save them down to your profile and can be watched later than 24 hours.
This is particularly useful in keeping special contents such as a blog post, promotional contents, educational contents or other contents that are deemed to be special and worth keeping for a longer period.
How To Share Highlighted Stories On Instagram
Take for instance, you have a product worth promoting for days and you took it to your Instagram Stories.
Since you need the story to remain visible as long as you want it, you can highlight and share it.
Below are the steps to follow in order to share a highlight.
Go to Settings > Story Settings > Then click on save to Archive.
Go to your profile and the click on the “+New” button just below your Bio in order to add your new highlight.
Now choose within the Archived and live stories in order to add your highlighted stories.
You’re good to go as you will find it featured on your profile.
Finally, Instagram Stories are very great in generating leads for you either as an influencer, individual, business, organisation, or agency etc.
I hope our discussion was thorough, in such a way that you will become an expert on Instagram storytelling in no time.
Dr. Candice Matthews Discusses How You Can Fight For The Justice Of All In Your Community
Dr. Candice Matthews, formerly known as Dr. Candice Enecio-Hinton, like most Americans is related to witness the grassroots efforts across the country that are fighting injustice and inequality. The groundswell of protest against racial or gender disparities and those that are bringing attention to our changing environment, careless gun laws, and unfair immigration laws may leave many of us sitting on our couch wondering how we can also help.
5 Ways you can fight injustice
1. Spread the word to those in your community
Talking to neighbors and family members about those causes that are most important to you is an easy way to spread the way. Also, you can support those neighbors who are mostly affected by injustice, and you can speak up when you see injustice based on race on other demographics. Dr. Candice Matthews says that one good act can combat negativity in ways that you may never know!
2. Support minority business owners
The unspoken inequality that affects most minorities is the lack of wealth, which is directly tied to a lack of good employment opportunities, fair housing opportunities and well-run school systems. Dr. Candice Matthews says if you want to fight for the justice of all in your community, then make a concerted effort to support the minority-run businesses in your neighborhood.
3. Choose a cause and give of your time
Each and every cause needs activist support, not only on the frontline, but also in the back office. Answering telephones, stuffing envelopes, distributing door advertisements, bringing water and snacks to protest lines – these are all invaluable services that can help your cause without being directly positioned in the crowd.
4. Create a public awareness program
Today, it is easier than ever to shine the spotlight on your favorite cause. If you are heavy on social media, then Dr. Matthews suggests putting the word out to educate people on the facts of the matter. You can simply share your knowledge, advocate for new legislation, run for local office, or promote the signing of an online petition. Any of these can increase public awareness of injustice.
5. Raise money for a worthy cause
When you find a cause that is near and dear to your heart, you will likely also find that the groups lacks funding to make a larger community, national, or global impact. If you think you have a green thumb for raising funds, then meet the leaders of your local organization to discuss what it is they need and how they would use any funds that are raised to further their cause.
Dr. Matthews is an active member of many social organizations and she supports causes that she knows need greater community engagement and public attention. She is involved with the Texas Coalition Of Black Democrats, Rainbow Push Coalition, and the Children Of Diversity Foster Adoption Agency.
Fighting for justice in your community can ultimately inspire consensus among and entire population. It was not that long ago that Freedom Riders and other civil rights groups, the anti-Vietnam War movement, the women’s movement, and the gay rights movement were started at a grassroots level but led to major national change in the way we live, the way we think, and the way we treat each other.
The Benefits of Outsourcing Software Development
Outsourcing Software Development has prospered through time as the benefits started to come out in the light. Outsourcing Software Development is a more sensible choice in terms of using the resources to their best and cutting unnecessary costs. You can develop your outsourcing software in three variations:
Onshore: By choosing onshore, you choose to distribute the work nationally.
Nearshore: By choosing nearshore, you choose to distribute the work in the same geographical land as the company exists.
Offshore: By choosing offshore, you choose to distribute the work in other countries.
In whichever category you spread your outsourcing software, the benefits are of a generous amount, and a good software outsourcing company can help you develop the perfect software for you.
Let’s take a sneak peek at the benefits of Outsourcing Software Development:
Cut unnecessary costs:
While operating a business in an office, a lot of expenses are bound to be covered. Training, housing employees, millennium expenses, stationery, and many others. Outsourcing Software Development saves these expenses as the freelancers do not need to come to the office, use any utility or stationary. As a result, the expense of running an outsourcing-based company can cut its expenses and make more profit.
Time is money:
There’s an old saying, “Time is Money.” The more you utilize time, the more you earn money. Distributing the work and collaborating with other industries enables faster output with efficiency. Enozom provides you with an option for your company to collaborate with other outsourcing companies or freelancers. This makes the whole procedure smooth and fast.
More expert help:
No company is self-sufficient with internal sources. The working staff might not have enough experience and knowledge to survive in a competitive world. However, Outsourcing Software Development brings down the barrier. Experts from all around the world are connected through this. As a result, you can seek help from the experts and use their knowledge and experience to your benefit.
Running a strategically successful company with a small team is almost impossible. There’s plenty of chances for low-quality output, mismanagement, and missing deadlines. But this problem can be solved easily when you let a team form consisting of outsider staff- meaning, outsource tasks. This will ensure high-quality projects and meeting deadlines.
Making partnership strategically is very important for any business to prosper. Outsourcing is one of the strategic partnerships of the modern world. The companies are going into long-term partnerships with other marketers from all around the world. This is the key to utilizing the advantages of outsourcing software development. Choosing Enozom will open the doors to different outsourcing marketers from around the world who are best in their own fields.
Slay the market:
One of the biggest advantages of Outsourcing Software Development is, you can be ahead in the game by a few steps with the help of proper software. The business of IT is spreading faster now. It’s becoming more and more popular, and the wise are now investing in its business. The competition is higher every day. Outsourcing is the best way of getting a competitive advantage. Hiring external experience makes sure of delivering work by.
Outsourcing Software Development is built with the most advanced technology available to ensure the best quality software. This means the newly developed outsourcing software provides ultimate ease and quality. Gathering the best freelancers alone can’t bring quality to the projects if the technologies used are not up-to-date. But thanks to the software companies who offer Outsourcing Software Development like Enozom to entrust the growth of your company.
Spread in the market:
Outsourcing is spreading in the market. By outsourcing your projects, you enter the international market in many directions. This allows your company to stand a chance on the international platform. While working with highly experienced freelancers, you become more exposed to the broader possibilities around the world.
Outsourcing Software Development brings skilled output from all around the world into one field. Different agencies and freelancers doing outsourcing have different working methods. This means there’s freshness and variety in work. New prospects are introduced, which ensures high-quality work.
Lowers the risk:
Working with external companies which are skilled and experienced in their own fields have a high probability of delivering professionalism. This lowers the risk of low-quality output, which is treacherous for any company. Again, Enozom connects its customers with the best out there.
As outsourcing your work ensures skilled project outcomes, it’s only expected that the customers are satisfied with your company’s work and look forward to working with you in the future. Outsourcing your work can play a vital role in building long-term contracts with the customers.
The costs of running an office full of staff are so much that if a company goes to outsource its work, it can save almost half the expenses and utilize those savings to make even more profit. Even the labor that is being appointed can’t produce enough to satisfy the customers. Meanwhile, outsourcing the work ensures 100% satisfactory work as they get paid according to performance. So, all the resources are used to maximize the profit.
All in one:
Outsourcing Software development is like a one-stop mall. Building an Outsourcing Software means you can add a different niche to work on. You can work with different domains and get different projects. No need to say, the opportunity of getting that work done by different companies and freelancers who are specialized in different categories. It’s like a package consisting of different opportunities.
There are plenty of advantages of Outsourcing Software Development. The chances and opportunities of Outsourcing Software Development are increasing day by day. Getting your work done by professionals, diversity in work can take your company to the peak with the help of the right software-making company. Thus, entrust Enozom to make the most suitable Outsourcing Software according to your requirements.
Making The Leap From Small-Sized Business To Medium-Sized Business
Over the years, the confidence of small businesses has grown to an all-time high. In fact, most of the respondents to the National Small Business Association’s survey admitted they anticipate economic growth, while some others said they felt very confident about the future of their business.
With this, clearly, the future is bright for business owners.
It doesn’t matter the current size of your business. It’s advisable to plan and structure to prepare for the future.
A little proactivity when it comes to growing your small business will pay off in the long run. Here are 6 tips on how to grow your small business.
- Improve your homepage:
Besides making signing up or purchasing easy and improving SEO, ensure your homepage looks as great as possible.
Think about this: 96 percent of prospects visiting your website aren’t ready to purchase something. And your homepage is most likely where they will land after clicking on your link.
If they find your homepage to be cluttered or hard to navigate, they’ll move elsewhere. Also, if your web copy is bad or doesn’t show any value of your products or services, they’ll be turned off.
Most times, a simple change can boost your revenue tremendously.
- Pay attention to Analytics:
Many companies, particularly tech giants like Amazon and Facebook, realize the value of utilizing data. And you should, also.
A report in The Economist notes, “the world’s most precious resource is no longer oil, but data.” luckily, unlike oil, any company can benefit from data.
As a small business owner with social media pages and a website looking to grow, you can employ free digital tools to gain insights into your customers.
For example, Google Analytics shows page visits, how your audience arrives at your page, bounce rate, and average time on site, which can provide insights into where to focus your marketing efforts.
- Invest in systems:
We already know you’re a pro at this business ownership stuff. However, if you’re trying to handle everything by yourself, you might end up limiting yourself for potential growth. A business powered by systems is one that can handle the multi-layered demands of growth.
Having robust systems such as powerful e-commerce software or a solid CRM in place can help you focus on the important aspects of growth and expansion while the money keeps rolling in.
Inspect your current operations to see what parts are monotonous or repetitive and make it your aim to outsource or automate as much as possible so that you can pay close attention to small business growth.
- Make a plan to grow your business:
There are several ways to grow your small business, from optimizing your website for mobile to email marketing campaigns to encouraging online reviews.
The main thing is first to have a plan that you can execute. Unluckily, nearly half of businesses do digital marketing with no clear strategy.
The ideal way to grow your small business is never to become self-satisfied and always be tested. Identify your audiences’ needs, test your hypothesis, iterate, and then test again.
- Focus on scalability:
When time, money, and expertise are in short supply, you may feel tempted to go with the cheap (or quick) fix. And investing in basic solutions that don’t need a huge learning curve or financial investment can seem like the right option.
Things aren’t always what they seem.
Definitely, your dream solution may have an intimidating learning curve or be a stretch. However, ending up in a patchwork maze of several inefficient and inexpensive systems that only appear economical will end up costing you more money in the future.
- Always have a backup plan:
When you’re a solopreneur, you’re usually able to pivot when things don’t go as planned. However, as your business grows and becomes more sophisticated, these quick adjustments will prove more difficult.
Ensure you have a plan in place for emergencies or unforeseen situations so that you can deal with the inevitable obstacles in the journey.
With growth comes fear. Sometimes it may feel easier not to take the risk and stick with the status quo. However, you’re prepared for this. You’ve concluded the groundwork, and your foundation is strong and steady. You’re set to meet your growth goals.
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