Stories are fantastic ways we use to craft more sense into our world especially in terms of entertaining and engaging with our peers and to reach out to each other.
With the advent of technological developments, the traditional ways of storytelling had been fading day by day.
With Instagram Stories, stories tend to be breathed a new life by being digitised for the social media world.
The coolest feature of Instagram stories I can think of is its ability to create a direct and authentic connection with your followers which also helps to preserve a better image of the real identity of individuals within the screens.
Instead of providing your followers with time-well-spent and optimised snapshots to your Instagram feeds, the stories are enriched with a more targeted feel for social life, which in turn makes you to leverage higher influential opportunities for your audiences.
Apart from being so much fun, Instagram Stories is a great tool that will help you to attract more followers and visitors to purchase the products you sell, read your blogs or attract greater influence etc.
Now that storytelling is on our fingertips, you will also feel important to get your stories seen by people.
From this article, you will learn more about Instagram stories as we unveil to you the Complete Guide to use Instagram Stories.
What are Instagram stories?
For the sake of newbie’s, Instagram Stories were known to be the faster paces you could use for you or the sake of your brand.
Instagram Stories play a greater role by attracting new invitations, since you are being more than ever; transparent to your audience and hence, earning their trust and confidence.
Despite the fact that stories are transitional, they create a huge impact to your audiences in addition to serving as a road rail for trying out other contents as well as the ideas you have in mind.
Within few times to come, Instagram Stories are believed to create a breakthrough, compared to the Instagram photos, videos, and feed posts due to frequent updates in their algorithms.
Why Use Instagram Stories?
Yes! This question is worth giving a check. Besides it’s the main point behind this long conversation we’re having here.
If you care about an easygoing, simplified functionality (especially in terms of watching and uploading) , Instagram stories are definitely what you will be eyeing for the mean time.
It is also worth noting that when you post your Stories, you have automatically initiated a connection between you and those that also follow you.
You can use it to share your behind the scenes captions, build a brand or tell your stories.
Therefore, Instagram Stories can be considered as a privilege to build your online personality or branding alternatively. If this is the case, why not make it a necessity for you to showcase your personality, your thoughts, happenings and other lifestyles?
The more honest and realistic you can be, the more your audiences will find you more interesting to them. This is because people will always want to count on you while you are being real all by yourself and will make them have that feel or need to connect with you in real-time.
As we’ve mentioned earlier, the stories featured on Instagram are great in getting you more engaged with your audience especially when you have a blog or brand.
With the millions of Instagram users on board, and the fact that Instagram Stories appear at the top position of the app. Users are more likely to make use of it frequently as it’s more visible hence, it is more beneficial in getting more leads to your business or blog.
How To Use Instagram Stories
In order to Upload your stories while in the Instagram app;
Click on the camera icon from the top left field
You’ll be prompted with customisation options at the bottom stating the following options; Normal, Live, Boomerang, Super zoom, stop motion, rewind and hands free etc
Just above the customisation options, you’ll be left with options for directly uploading from the camera roll, recording button, flashlight button, filters and multi-camera switcher.
When you are done taking the photo or video, you can as well integrate a link, emojis or other stickers, location, hash tags, drawings, polls or texts to your contents before publishing.
To add filters such as the black and white filter, you need to swipe the screen on either leftwards or rightwards to switch between the different filters.
Finally, a “save” option will be shown where you can save your image by choice or add it to your story whereby all your followers can have a look , or “send to ” where you can allow selected users to have a look.
How To Watch Someone’s Story On Instagram
In order to watch a story someone has posted on Instagram, you need to click the red circle at the top location of the home screen from the profile you already follow and you are good to watch. When you decide to leave the story, you can just swipe down.
How To Add An Instagram Stories Highlight
This is a cool feature Instagram has added to its stories.
With Instagram Stories highlights, you have the chance to select your favourite stories and save them down to your profile and can be watched later than 24 hours.
This is particularly useful in keeping special contents such as a blog post, promotional contents, educational contents or other contents that are deemed to be special and worth keeping for a longer period.
How To Share Highlighted Stories On Instagram
Take for instance, you have a product worth promoting for days and you took it to your Instagram Stories.
Since you need the story to remain visible as long as you want it, you can highlight and share it.
Below are the steps to follow in order to share a highlight.
Go to Settings > Story Settings > Then click on save to Archive.
Go to your profile and the click on the “+New” button just below your Bio in order to add your new highlight.
Now choose within the Archived and live stories in order to add your highlighted stories.
You’re good to go as you will find it featured on your profile.
Finally, Instagram Stories are very great in generating leads for you either as an influencer, individual, business, organisation, or agency etc.
I hope our discussion was thorough, in such a way that you will become an expert on Instagram storytelling in no time.