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How Influencers are Affecting the Real Estate Market

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It makes sense that online influencers would have an impact on myriad facets of life. After all, the term “influencer” means these content creators are people with the ability to impact how others spend their time and money. From fashion and food to recreation and real estate, influencers are leaving their mark.

Real Estate Reality Shows

The concept of real estate reality TV isn’t new; House Hunters has been a popular HGTV show since 1999. Shows about flipping homes or restoring historic buildings have been a hit since Bob Vila started hosting This Old House in 1979.

However, this new niche of influencers is having its own effect on the real estate industry.

Who’s Buying Homes?

It used to be that a person or family purchased a home to live in it. It’s where they spent their free time, raised kids, had pets, and hosted gatherings to celebrate milestones. To find this home, hopeful buyers turned to a recommended real estate agent to take them through homes on the market.

Now, though, it’s common for a person to have a home that serves solely as a backdrop for content creation. Videos are filmed in practically empty homes because the influencer doesn’t even live at the property they’ve purchased. Or, instead of investing in a home purchase, influencers collaboratively rent spaces for photo or video shoots.

On the flip side, some potential homebuyers are turning to influencer real estate agents to help them find their homes, regardless of their credentials.

What trends are we seeing as a result of influencer influence?

Real Estate Agents are Becoming Influencers

Have you ever heard of Seling Sunset or Million Dollar Listing? The agents on these shows have become more than real estate influencers; they’re a brand. And there’s a reason for it- instead of just showing listings to potential buyers, real estate influencer agents are showing a lifestyle that can be achieved with the acquisition of the property.

An agent acting as an online influencer goes beyond listing photos and virtual walkthroughs. Their social media is a way to give an inside look at a property and to give a taste of what it would feel like to live there and be a part of the surrounding community. 

More people than ever before, especially those in the Millenial age range (19 – 39) turn to social media before making purchasing decisions. This goes not just for accessories, clothing, and booking vacations, but for buying a house as well. Finding an agent influencer online often gives an inside look at who the agent is as a person. Real or perceived, it gives followers a sense of knowing the agent prior to ever meeting them. It’s a method for establishing authenticity and trust in an agent to keep them top-of-mind when the time comes for a following to purchase a home.

Additionally, following a real estate agent online is a way to get insight into the neighborhood, and get personal recommendations for coffee shops, schools, and recreational activities in the area. Influencer agents can make it possible for potential buyers to envision themselves living in a home and community before even stepping foot on the property.

How Influencers are Affecting Market Value

But once someone has decided to take the plunge into homeownership, are they ready to face the reality of the market? Thanks to several factors, home values across the nation have skyrocketed since 2020. Are influencers one of them?

Social Media Home Tours

How often have you scrolled through social media and been treated to a home tour of a celebrity or online influencer? When influencer agents utilize the video aspects of social platforms, they have the potential to reach a wider audience than a typical multiple listing service MLS. This can lead to more interest in a property, and leveraging power for sellers. With more interested parties, home values are being inflated and properties are consistently selling above market value.

How Influencers are Affecting Neighborhood Demographics

Content, or collab, houses are popping up around the world as Gen-Z online influencers pool their resources to purchase or rent a property for content creation. Some of the most well-known are LA’s Hype House and Sway House. Wherever the home, some of the must-haves include sprawling interior and exterior square footage, a pool, and luxurious fixtures and finishes. A content house might pop up in a master-planned community like Cadence in Nevada, due to all the amenities just outside the front door. Content creators go ga-ga for a property that boasts not just a pool, but a park, fitness center, and new-build construction. Not to mention the good weather year-round is appealing.

What does this kind of trend do to neighborhood demographics? Well, imagine the antics that go viral on social media, and how it would be living next door to a house serving as the hub of it all. Perhaps living adjacent to a beauty-centric content house would be pretty tame, but one that capitalizes on pranks might be more disruptive.

According to a 2020 online article from Fashion Magazin, requirements for landing a spot in a content house include having “a lot of energy and personality and honestly [be] a little weird. The weird people get the furthest on the Internet.”

If you’re lucky enough to live in a neighborhood with a content house, chances are not every influencer who films there lives there full-time. But, that may mean more comings and goings from both the regular renters and the collaborators who join them. 

The majority of the content houses making waves online are located in LA, 

WHAT INFLUENCERS ARE DOING IN CONTENT HOUSES

Whether they’re filming sponsored or organic content, influencers are using collab houses to sell a lifestyle. They may photograph or film beauty products, outfits, or the latest tech they’re promoting. Using a service like Pyvit, influencers can make all their content shoppable, allowing them to earn a commission on items purchased through their links. 

Content houses also allow influencers to set up elaborate video gaming rooms, kitchens, and music or podcast studios. Unseen parts of a collab house are used to store props or promotional gifts so everyone has easy access to whatever they need to film or photograph new content.

While some content houses are created by the influencers themselves, others are orchestrated by media groups, with the influencers serving almost like characters in a reality TV show. Regardless, there are often rules to abide by, as even influencers aiming to go viral are concerned with maintaining their brand image.

While concrete data on how influencers are impacting real estate remains to be seen, the fact that content houses exist at all is proof of the power of the influencer.

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The advantages and disadvantages of a SWOT analysis

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The advantages and disadvantages of a SWOT analysis

Small company entrepreneurs must develop benefits that customer’s value and manufacture and provide them in ways that are superior to the competitors. A corporation must identify its present business and operational objectives and goals while considering elements that influence the same to tackle the challenge. Companies participate in systematic brainstorming, which a SWOT analysis can back.

SWOT analysis: What is it?

You might find reading about the SWOT analysis’s components helpful to comprehend it well. The business can utilize this assessment technique to evaluate the elements contributing to the organization’s growth. Although SWOT analysis is a crucial component of strategic planning, many executives underuse it for various reasons.

The importance of a SWOT analysis

Business executives are forced to pause their current activities and evaluate the organization’s direction through the SWOT Analysis. It is the distinct feature of a strategy plan and enables executives to meet with all internal stakeholders to go through the organization’s short- and long-term objectives. Threats and opportunities are where this tool excels.

It might be simple to neglect to consider the company’s growth opportunities throughout the hectic workday and meetings. By going through the SWOT analysis, executives can ensure they don’t miss out on any lucrative chances.

The SWOT Analysis tool can address these problems properly since its design is so straightforward.

The SWOT Analysis Process: How to Complete It

•        Choose Who Should Attend:

Leaders will want a variety of viewpoints to develop a SWOT Analysis, but they must prioritize who participates. The group must represent diverse occupations, racial and ethnic groups, and prior professional experiences. However, leaders should watch the group size since it will be difficult to hear everyone out.

•        Pick an assistant:

Someone should assume the position of an impartial facilitator so that the leader may participate in the SWOT analysis. It must most likely be a neutral third party from outside the organization.

•        Defining a clear goal or clear plan:

Despite the possibility that this is not the case, a SWOT Analysis require due to a situation that many businesses are currently confronting. Several conditions may influence the setting and dialogue for the SWOT Analysis.

•        Come up with some ideas:

According to the facilitator, every team member should discuss the company’s advantages. The simplest approach is to use a flipchart to record everyone’s responses. The objective here is to record everyone’s input on paper, not to assess each response or remove duplicates.

•        Eliminate Double-Shots:

Following the collection of all ideas, facilitators should work with the group to merge related ideas and eliminate duplications. The primary concepts and points need to be the only ones on the flipchart at the end of this procedure.

•        Make clear and recognize:

Now is the opportunity to address team members’ concerns with any of the strengths identified. The significance of various concepts may be explored in greater detail, their importance can be discussed, and everyone can agree on why they are included in the list by doing so.

The advantages of SWOT analysis

Anyone who understands your firm can execute a SWOT analysis, one of its key benefits. You may also employ a SWOT analysis when dealing with a difficult scenario in a short time. It implies that you may improve your company without paying a consultant or business adviser from outside.

Focusing on the most significant elements influencing your organization is another benefit of a SWOT analysis. A SWOT analysis can help you:

•        Develop business objectives and plans for accomplishing them by

•        Better understanding of your company

•        Addressing its shortcomings

•        Thwarting its threats

•        Seizing chances using its strengths.

Disadvantages and Drawbacks of SWOT Analysis

Suffer from uncertainty

•             The sensitivity of SWOT analysis to ambiguity is a major drawback. A SWOT analysis results in a lengthy list of the object’s essential strengths, weaknesses, threats, and opportunities. The overall structure, however, does not offer a way to order the items in the list or choose which of the discovered criteria gives more importance.

•             The propensity for a one-dimensional viewpoint stir up is another issue. A factor view as a strength, weakness, opportunity, or danger under the SWOT paradigm. On the other hand, a factor might be both a strength and a defect or just a strength and an opportunity. Threats might sometimes come from options. The SWOT framework does not offer a way to handle overlaps.

Inclination to be judgmental

•        Even if a SWOT analysis does not need technical skills, it is crucial to stress that this framework informs by study and data.

•        Additionally, the use of data may be restricted to account for an individual’s inevitable cognitive or personal bias. When examining something that piques their attention, some people have the propensity to find positive aspects.

•        Another drawback of the SWOT analysis is that it is constructive and carried out without using critical thought, which can result in an inaccurate portrayal of the strengths, weaknesses, opportunities, and threats.

Summary:

The main benefit of SWOT analysis is its capacity to connect an organization’s or a specific component’s internal strengths and weaknesses with its external opportunities and threats. In developing a strategy or scenario analysis, it is a crucial component.

However, applying SWOT analysis has significant drawbacks because of its propensity to provide unclear and subjective facts or information. Because it does not explain the implications of the discovered strengths, weaknesses, opportunities, and threats, this evaluation method cannot be employed independently. It is crucial to remember that a SWOT analysis is not a simple strategic process.

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10 Important Benefits of Saving Money

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10 Important Benefits of Saving Money

Your life will be better if you save money. You know that saving money can be challenging, particularly if you have developed unhealthy habits. Many people spend over their means because they get comfortable with the lifestyle it allows them.

To save money, you must sacrifice other aspects of your life, which is never enjoyable. The benefits of saving money are greater than you probably realize; therefore, it is all worthwhile.

Reasons why to Save Money

Some of the prime reasons for starting to save money right away are as follows:

Financial self-reliance

The ability to manage one’s finances freely is one of the most crucial reasons to save money. It means that you won’t need your paycheck every month to support your existing livelihood.

Major life decisions, including changing jobs, booking a trip, getting married, establishing a business, or even retiring when you want to instead of working but you have to, may be made without stress, when you have enough saving. If you have financial independence, you can make these important life choices without feeling stressed.

Unexpectedly high costs

Every day, you all face unforeseen costs that may arise from a health crisis, automobile difficulty, home maintenance, or even a family event. If you have money saved up, it’ll be easier for you to handle these unexpected expenses.

Having some money set aside as a backup plan for these costs is usually preferable.

Instead of borrowing money from friends or relatives, you should set aside some cash in an emergency fund. Regularly accumulating an emergency fund will help you stick to your budget and keep an eye on your monthly spending.

Going to purchase a house

The important financial decisions a person can make is his own house. But even if you want a mortgage, you still have to put down some money. Only if you have sufficient funds saved up will you be able to pay this.

Purchasing a vehicle or another expensive item

It would help if you had money set up before you could purchase a new automobile or any other pricey item. Saving money allows you to avoid putting in a lot of long hours to pay off the high-interest rates for a new car. It would help you organize your expenses first, then save money.

Unexpected medical needs

Health scares, and other unexpected medical situations happen, whether you like them or not. The best action is to establish an emergency fund designated only for medical expenditures and associated costs. Please verify that you only use that money for life-or-death situations and refrain from using it for anything else.

Preparing for retirement

The day when individuals could only retire at age 60 has long since passed. The goal of the current generation is to put in a few years of effort and accumulate enough cash to bed early and enjoy life. You can guarantee you can retire when you want by setting aside money and creating a nest egg. Decide if you’re going to work or pursue other goals after setting them and working very hard to achieve them.

Planning a trip

Traveling teaches individuals about different cuisines and civilizations while also relieving their distress. Even though the majority of us desire to travel, trips to the US, Australia, or Europe can cost many rupees.

The cost may be even higher if you enjoy staying in five-star hotels or travel frequently. The finest thing you can do is save money to go on a trip.

Investment for your saving plan

According to economists, you ought to put your money to work for you. You may easily fight inflation’s growing expenses by investing in long-term plans, strategies, and schemes. You may increase your interest rate and receive more income on your paycheck by eliminating wasteful spending and setting up a weekly savings plan.

To lead a fulfilling life.

Although it can assist, being orderly won’t always make you happy. Organizing and taking charge of your future and financial concerns means setting away some money to use when necessary because there are so many aspects of your future that you will have no control over. Saving has no downside and only positive outcomes for the future.

You may ensure that your family will be adequately cared for by practicing disciplined saving. When bad things happen, your money may serve as a safety net for your loved ones and aid them in getting through any financial challenges.

Some ways and tips to help you save money

You might attempt the following methods if you are new to saving or find it difficult to stay motivated to save money.

Use credit cards carefully: Credit cards may offer a little reprieve, but their high-interest rates will quickly destroy your money. To keep your savings intact and growing, it’s a good idea to keep your debt to a minimum and limit your credit card usage.

Keep a record of your spending: If you find it challenging to save money regularly, consider recording and maintaining a record of your monthly expenses. It will provide you with a clear picture of where your money is going.

By avoiding certain purchases, you may decide which items are not crucial and work toward saving more money.

Establish a budget for savings: Coming up with a monthly budget is helpful. It allows you to concentrate on what matters, lowers your risk of overspending, and enables you to save as you had intended.

Conclusion

You may escape life’s uncertainties by saving money, giving you a chance to have a fulfilling life. You may navigate over many of life’s humps and crags by setting away money in a systematic way.

In times of need, it can help you and give your family a safety net in case something bad happens.

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Can You Get a Credit Card with High Limit, How & How to Use It?

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Credit Card with High Limit

Depending on your finances’ security, getting a high credit limit on your credit card can be beneficial or harmful. Increasing your credit limit is helpful if you can pay your credit card bill on time every month. It can also raise your credit scores by reducing your credit use ratio. However, if you have a problem with spending, a high credit limit can make it worse.

What Is a Credit Card with a High Limit?

Credit management may be considerably easier if you use a different card just for business expenses. Smaller business owners may still use personal cards, but choosing a business card can frequently result in superior perks including improved expense tracking, higher purchasing limits, and more significant rewards to earn.

Use the appropriate one properly because a business card may be a business’s essential tool. High-limit credit cards’ flexibility and borrowing capacity are sure to appeal to potential cardholders. When comparing cards, it’s important to comprehend what a large credit limit means. You won’t pay interest for borrowing against the credit until the debt is paid in full by the statement’s due date. However, if you want a loan for a period longer than that, you will be responsible for paying interest until the full amount is due.

How Do Credit Limits Work?

The credit limit defines the greatest amount of credit the lender will grant for a credit account, such as a credit card. When buyers buy something with recognition, they can do so immediately, essentially borrowing money from somebody, understanding that they would be reimbursed later. Like any borrowing, credit card plans have consequences for missing payments and frequently have caps on the amount of money that may be given out. The announced dollar amount of a bank loan is comparable to a credit limit. In this respect, it’s somebody’s money” that the borrower is permitted to utilize.

The credit limit is not a set card; rather, it is customized to the specific applicant. Lenders when determining a credit limit consider all the credit history, perceived ability to pay and the potential borrower’s current borrowing behavior.

Credit limitations and available credit, commonly referred to as the full funds, are linked but not the same. While a credit card limit is a set amount that indicates total borrowings, every time a cardholder swipes, available credit is decreased. When a balance on a credit card pays off in full, the amount of credit that is then available rises once again to reach the credit limit.

Having a High Credit Limit: What Does It Mean?

Although most frequently classify any limit over $5,000 as high, limitations can go well into the thousands of dollars. Terminology will differ on what might be called a high limit for a specific card.

However, limitations might also be high or low regarding the card number’s overall financial situation. Credit limits compare among various credit card plans. This method of determining credit limits is crucial since they can be higher than what a person may have available to pay a credit card bill. High credit limits act as a dual-sided cards because of this.

How Do High-Limit Credit Cards Work?

A high-limit credit card offers the holder a sizable amount of monthly credit. The credit usage percentages for this card are the same as for other cards, so the cardholder shouldn’t anticipate borrowing or spending anything close to the entire value of their credit limit. To maintain and improve credit, cardholders should pay no and over 30% of the total credit available across all accounts, ideally between 1% and 10%.

Increasing your credit limit in a number of ways.

Online request submission. 

Many credit card companies let their cardholders submit an online request for credit limit increases. When you log in, look for a request submission option. You should update your income details. A higher income may suggest greater financial security, which issuers may consider when assessing your request.

Make a call to the firm that issued your card. 

When you contact the number on the back of the card, ask a customer service agent if you are suitable for a higher credit limit. The representative could inquire about the basis for your request and whether your income has recently increased.

To find automatic increases, look.

When a cardholder has had it for a long time and has been using it properly, some companies automatically increase their credit limit.

Make a new card request.

If you’ve made prompt payments on previous credit lines in the past and have good credit, your application for a new credit card with a higher amount might be approved. Even if the limit on the new card isn’t higher than the limit on your current card, your overall credit limit increases.

Conclusion

It is understandable why all types of credit card customers consider high credit limits a desirable proposition. A high-limit credit card is a symbol of good financial standing, and obtaining one is a great objective for cardholders who are still building a strong credit history.

Pursuing a high credit limit can still have drawbacks, but it’s more important to comprehend the rules of the credit card you have already so that it can be used wisely and help you build good credit in the future.

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