Your Product Should Fill a Need

Perhaps the number one rule of business is that your product or service should fill an existing need. And it should solve a problem in a better way than any existing product currently on the market. Do your research so you know what your competition is, and forge ahead.

42% of product launches don’t succeed because there is no need for the product or service. Can you think of examples of such failures?

• New Coke – Original Coke didn’t need to be improved so customers boycotted this new version.
• The Zune – Microsoft tried to compete with Apple iPod and failed to create a product better than what already existed.
• Google+ – Google attempted its own social media network, but became another example of a service that couldn’t outdo what was already available.
• Bic for Her – Women don’t need pens specifically designed for them, so this pen flopped.
• Hammacher Schlemmer’s Night Vision Camcorder – marketed toward children, this product doesn’t solve a practical problem; why do kids need to record things in the dark?

Sometimes a novelty product takes off because, although it’s impractical, it strikes a chord with customers. However, you may not want to take that risk! Your product or service should stand the test of time, and not just end up the gag gift at the next Holiday office party.

Start Early

As soon as you have your idea, get started!

Research your brand or business name the right way to see if they’re already trademarked. Even if it will be a while before you launch, apply for the necessary permits and licenses now. Doing so will give you peace of mind while you secure funding or save your own money, develop a business plan, and work on your brand’s mission statement, slogan, and marketing strategy.

Keep it Simple

Your mission statement should be clear and concise. Everyone in your business should know what they’re working toward, and how to achieve it.

Examples of Mission Statements

A mission statement tells your employees and customers what your brand is all about. It should concisely share your brand values, your company’s actions, and your company’s objectives. It is not what you hope your company will become but, rather, what your company currently is. When drafting your mission statement, start by answering the following questions:

• Who?
• What?
• Why?

Mission statements are usually about three sentences long, and provide direction to your brand and its employees. Keep in mind that your mission statement should include attainable goals for your company, i.e. objectives you’re already working toward. Be sure to include inspirational messaging and personality without being cliche; avoid popular slang that may date your brand or phrases that don’t provide clear direction.

To get your creative juices flowing, here are some examples of mission statements that get the point across.

• To bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons, and consumers in over 140 countries around the world. – Apple
• Bring inspiration and innovation to every athlete in the world. – Nike
• Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety. – L’Oreal
• To strengthen our position in the marketplace by developing high-quality relationships with our supplies and customers and earning a reputation of dependability, innovations, and exceptional performance. – M&M’s
• Creating loving connections through our blankets. – Minky Mamas
• We deliver the promise of the digital world to our customers. We make their innovative lifestyles possible.  – Verizon

Examples of Slogans

Can you name the brands responsible for these popular slogans (hint: some are listed above)? Chances are the simple phrases stand out in your mind and immediately make you think of the product or service they represent.

• Think Different
• Just Do It
• Because You’re Worth It
• Melts in Your Mouth, Not in Your Hands
• The Breakfast of Champions
• Can You Hear Me Now?
• What’s in Your Wallet?
• The Happiest Place on Earth
• They’re Grrrrrrreat!
• Nothing Runs Like a Deer

Slogans are catchy phrases, short and sweet, that are used in a brand’s advertising. We repeatedly see them on packaging and billboards and hear them on commercials. A lasting slogan can be used out of context and still conjure up thoughts of the brand it represents. You want your slogan to potentially offer a promise as well as make a lasting impression on potential customers.

Market Yourself

Marketing your brand can seem overwhelming. Where do you start? How much do you spend? Customers may stumble upon your product or service with an Internet search, but how can they know your brand is reliable? This is where marketing comes in.

Once you know your mission statement, have a slogan, and a brand aesthetic, you have to get to work. Your message needs to not just reach people, but the right people. Social media makes it easier than ever to target your demographic with paid or sponsored content. It’s a less expensive way to analyze your customers’ behavior and engage with them. Your online presence establishes a connection with potential customers, building trust in your brand. Marketing is more than just selling your product or service; it’s telling your story to your customers. It’s an opportunity to further expand upon your mission statement and let your customers know why you started your business in the first place. Through this storytelling, you can share your passion for your product and build your reputation.

Also, it is important to speak the language of your target audience. Be buyer-centric, not seller-centric. If you are a company, for example, that offers power storage solutions for solar users, don’t drone one about your fancy stuff. Most buyers don’t care about the science behind the solution. Instead, talk about the importance of being prepared for natural disasters or illuminating your home renewably, etc.

Sometimes You’ll Fail

As an entrepreneur, sometimes you’re going to fail. There’s no such thing as an “overnight success” in business, so pull up your bootstraps and know that there’s a lot of work ahead.

Tips for Overcoming Failure

• Plan for failure – regularly analyze your business’s strengths, weaknesses, opportunities, and threats to stay one step ahead.
• Manage cash flow – get a good forecast of your income and expenses so you can plan for the future.
• Focus on your customers – keep your customers at the forefront of your business so you have support in leaner times.
• Reframe failure – sometimes you can take a step back and see failure as a setback rather than a stopping point.
• Invest in your team – don’t go into business alone if you don’t have to.
• Invest in your business – be sure your IT systems and software help you work smarter and not harder.

With a clear vision, mission statement, and business plan, you can find yourself on a bumpy, but manageable path to success. Remember that it won’t happen overnight, but even the best ideas take time to catch on.

If you’re lucky to have spent brass casings, hang on to them. Ammunition shortages are cyclical, and we’ve reached the point when it’s hard to come by the parts needed to manually reload your ammo, or buy it new from manufacturers.

Buying New vs Reloading Brass

The ammo shortage that began in 2020 is expected to continue well into the next couple of years. In January 2021, a box of 50 9mm rounds cost $22.99, whereas just a few months later in April the cost had risen to $26.99. Manufacturers are facing increased costs that trickle down to consumers, making everything from components to complete ammo itself more expensive.

If you can get your hands on all the components needed to reload your own brass, it is usually less expensive than buying new ones. It will take up a lot of time, though, so it’s important to factor that in as part of the cost.

Reasons to Reload Your Brass

Did you know it’s not only a practical financial choice to reload your ammunition, but it can affect your accuracy as well? Let’s take a look at the reasons why many gun enthusiasts choose to reload their brass.

It Saves Money

Depending on what you carry, the type of ammunition you use, and how frequently your shoot, you can save a lot of money by reloading your brass. Anywhere from a few dollars to 50% of the cost of buying new can add up over time, making it a worthwhile endeavor for many gun owners.

It Can Improve Accuracy

When you reload your spent casings yourself, you can fine-tune how the bullets are seated, and how much gunpower is in each. This can improve accuracy in shooting, and allow you to make other customizations for your firearm.

It’s a Teaching Tool

You can learn a lot about your gun when you load your own ammo. If you’re mechanically inclined and like taking things apart to see how they work, this is a perfect opportunity for you to get to know your firearm better.

It May Allow You to Shoot More

With the cost of ammunition steadily rising, you may be discouraged from stocking up. Not having enough ammo means you’re probably missing out on opportunities to visit the range or participate in matches. If you invest in the components you need to reload, you’ll have them on hand and ready to go the next time you want to enjoy some target practice.

What’s in My Ammunition?

Each standard round of ammunition is comprised of the following:

• A cartridge
• Lead (or other metal) bullet
• Brass or steel casing
• Gunpowder
• A primer

Can Unused Ammunition Be Recycled?

Unused ammo can be recycled, but it can be a more complicated process. The spent metal casing can be recycled, and the gunpowder can be repurposed as fertilizer. This often leads people to believe it’s okay to bury ammo since gunpowder can benefit the soil. However, the metal, especially lead, can contaminate the ground and leach into water supplies. Additionally, unused ammo should never be thrown away, as compression in a garbage truck or compacter can lead to unintentional firing.

Ways to Dispose of Unused Ammo

• Contact local law enforcement
• Donate it to the gun range
• Donate to another shooter
• Contact a hazardous waste center

Used ammo can more readily be recycled since the gunpowder is spent and you’re just left with the brass. Casings can be reused by the manufacturer for new ammo, or you can reuse them yourself.

Ways to Dispose of Used Ammo

• Hazardous waste drop off
• Donate to a collector
• Recycle the metal as scrap
• Reuse the brass for new ammo

What You Need to Reuse Your Brass

As mentioned, another way to recycle used ammo is to reuse your brass. Rather than leave those casings littered on the ground next time you shoot, gather them up and bring them home. With a few supplies, you can recycle your casings for the next time you’re at the range. Here’s what you’ll need:

• Reloading press
• Brass casings
• Primers
• Bullets
• Powder

Once you have these supplies, the process for reloading your ammunition is simple but time-consuming.

Prep the Casings

Inspect all your casings to ensure they aren’t cracked or dented. Take a look at the bottom of the casing and see if the primers are in good shape as well.

To clean your casings, all you need is a soft cloth that will fit inside, and a neck or bottle brush. After you’ve cleaned the casings, they need to be lubricated so you can efficiently move them through your sizing die. You can coat a lube pad with lubricant to make it easier to roll casing across it simultaneously and prep them.

Remove the Primers

Using your loading press, remove the fired primers from the bottom of each casing. Lift your press handle up, and press it down to remove the spent primer and resize your casing. To remove your casing, lift the press handle up and repeat the process for the next case.

Place a New Primer

To insert a new primer into your case, raise the handle on your press to its highest point and put a new primer in the primer arm. With a new case in the shell holder, you’ll then push the primer arm into the ram slot to lower the case onto the new primer. Remove the casing to inspect your handiwork, ensuring the primer is flush with the base of the casing, or slightly lower.

Reload the Casing

With the new primer in place, it’s time to reload the casing with gunpowder. You’ll need to weigh out the correct amount of powder for each casing and pour it in using a funnel.

Seat the Bullet

With a seating die, you can push the bullet to the proper depth in the casing. The die also crimps the shell and positions the lock ring on the casing.

As you can see it’s an involved process, but it can become habitual when you do it often enough.

Remember that it’s just as important to be responsible with your ammunition as it is to be responsible with your firearm. Whether you want to save money, get to know your gun better, or simply enjoy the hands-on experience of reusing brass, it can be a good choice to reload vs buying new ammunition.

A couple of circling dark openings a large number of times the Sun’s mass play out a mesmerizing pas de deux in another NASA representation. The film follows how the dark openings misshape and divert light radiating from the bedlam of hot gas – called a growth plate – that encompasses every one.

Seen from close to the orbital plane, every growth plate takes on a trademark twofold bumped look. However, as one passes before the other, the gravity of the forefront dark opening changes its accomplice into a quickly changing grouping of bends. These contortions work out as light from the two circles explores the tangled texture of reality close to the dark openings.

“We’re seeing two supermassive dark openings, a bigger one with 200 million sunlight based masses and a more modest friend gauging half so much,” said Jeremy Schnittman, an astrophysicist at NASA’s Goddard Space Flight Center in Greenbelt, Maryland, who made the perception. “These are the sorts of dark opening twofold frameworks where we figure the two individuals could keep up gradual addition circles enduring large number of years.”

The growth circles have various tones, red and blue, to make it simpler to follow the light sources, however the decision additionally reflects reality. More smoking gas emits light nearer to the blue finish of the range, and material circling more modest dark openings encounters more grounded gravitational impacts that produce higher temperatures. For these masses, both growth circles would really transmit the greater part of their light in the UV, with the blue plate arriving at a somewhat higher temperature.

Perceptions like this assistance researchers picture the interesting results of outrageous gravity’s funhouse reflect. The new video copies down on a prior one Schnittman delivered showing a singular dark opening from different points.

Seen almost edgewise, the accumulation circles look observably more splendid on one side. Gravitational twisting adjusts the ways of light coming from various pieces of the plates, delivering the distorted picture. The quick movement of gas close to the dark opening alters the circle’s radiance through a marvel called Doppler boosting – an impact of Einstein’s relativity hypothesis that lights up the side pivoting toward the watcher and darkens the side turning ceaselessly.

The perception likewise shows a more inconspicuous wonder called relativistic abnormality. The dark openings seem more modest as they approach the watcher and bigger while moving endlessly.

These impacts vanish when seeing the framework from a higher place, yet new highlights arise. Both dark openings produce little pictures of their accomplices that circle around them each circle. Looking nearer, unmistakably these pictures are really edge-on sees. To deliver them, light from the dark openings should be diverted by 90 degrees, which means we’re noticing the dark openings from two alternate points of view – face on and edge on – simultaneously.

“A striking part of this new representation is the self-comparative nature of the pictures delivered by gravitational lensing,” Schnittman clarified. “Zooming into each dark opening uncovers various, progressively mutilated pictures of its accomplice.”

Schnittman made the perception by figuring the way taken by light beams from the accumulation circles as they cleared their path through the twisted space-time around the dark openings. On an advanced personal computer, the estimations expected to make the film edges would have required about 10 years. So Schnittman collaborated with Goddard information researcher Brian P. Powell to utilize the Discover supercomputer at the NASA Center for Climate Simulation. Utilizing only 2% of Discover’s 129,000 processors, these calculations required about a day.

Cosmologists anticipate that, not long from now, they’ll have the option to identify gravitational waves – swells in space-time – delivered when two supermassive dark openings in a framework similar as the one Schnittman portrayed winding together and consolidation.

Flag: In this casing from the new perception, a supermassive dark opening weighing 200 million sun based masses lies in the forefront. Its gravity mutilates light from the growth plate of a more modest partner dark opening straightforwardly behind it, making this strange view. Various tones for the accumulation plates make it simpler to follow the commitments of every one. Credit: NASA’s Goddard Space Flight Center/Jeremy Schnittman and Brian P. Powell