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A good location and your success in Retails

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Business Success

Most of the people living around the world have started their own businesses by spending a lot of money to get the desired profit though out of it. Managing your fame and business reputation in the market is one of the best parts of your life. There are different types of sources you can utilize to promote your business in a short period of time. However, some people are just wasting their money by starting a business by selecting the non-responsive area or spot for their business. Yes, it is true fact, if you have no experience about business strategies then you might need to search it from the market by visiting different people which are already owning their business for a long time ago.

A popular location plays a vital role to promote your business among people. A good location is important to get more sales and more customers. For example, if we talk about jewelers, they always prefer a place where women visit mostly. They know that women love to wear jewelry on different occasions. In this topic, we will discuss how a good location enhances your business in a short span of time.

It increases visibility

If you are running a business and people are not acknowledged about it, you cannot get the required results. People use different sources to inform people about their products and visibility of your shop and your products are necessary for this purpose. Retailers and jewelers always choose a location contains a good population. Furthermore, they use small jewelry display cases and wall display cases in a professional way to enhance the visibility of their products. Most shopkeepers prefer a shop at the front of a market just for better visibility. So if you choose a location wisely for your shop or business, you will get traffic automatically.

You get more sales

As we all know, nobody is perfect in this world. Every retailer tries to get the best results from the business in form of more sales and profit. If you have to choose a good location for your retail business then you can get more sales easily. You can find a place for your shop in the big market in the city. Try to use different types of display cases and ring display cases in your store. It will help customers to choose products without any resistance. Furthermore, these customers may convert into your permanent customers if you provide better customer service.

Parking place for customers

In the field of retail, a successful business is one that attracts more customers. It is an observation that most customers visit a shop which has a proper parking space. When a customer enters a market, the most difficult task for the customer is to find a parking place. It is a bitter truth that most retailers do not focus on parking space and therefore they do not get required sales. If you choose a shop with a proper parking place and sitting plan for the customers, you will definitely get different results.

Personal satisfaction

It is good to work in your own store, but it is not good if you are wasting most of your time in traveling from home to your shop. The commute may reduce your excitement and efforts for your business. But if you have a shop near your home, this is a good sign to get success. You can visit your shop on time and can keep an eye on the workers. In this way, you can run your business in a professional way full of your efforts and time.

Business

What is executing phishing: Is the email you received valid?

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One of the forms of cyberattacks is phishing attacks causing massive losses to companies. But in recent times “executing phishing” has become the most notorious form of a phishing attack. In this article, we will discuss this sort of business plague in detail.

What is Executive Phishing?

In this attack, hackers target high-level authorities in an organization that is highly valuable in the company’s portfolio. That’s why we can call this CEO’s fraud or whale phishing.

Victims are highly professional with a significant level of authority and access to the company’s sensitive documents, like financial resources and framework documents. Hackers utilize social engineering techniques to write emails to trick executives into scams. Moreover, this email becomes more vulnerable when combined with a valid business email called a Business email compromise (BEC). These compromised emails assist hackers in sending scam emails using the actual email addresses of reputed executives.

How does Executive phishing (or CEO fraud) work?

Executive phishing or CEO fraud becomes more successful with hackers choosing the right big fish or executive to scam. Here will learn how this works.

Research and Selection:

Hackers do massive research to gather essential information about victims or executives. They look deeply into life habits like working ethic, daily routine, contacts and even writing style. This, in turn, helps fraud hackers to create convincing phishing emails.

Email spoofing

This research and selection assist users in crafting professional email as it is coming from trusted sources such as, such as a colleague, a business partner, or even the CEO themselves. This type of email seems highly important to look at.

Social Engineering

The social-engineered email contains urgent requests for confidential information or financial transactions, including wire transfers or company account access. The notorious hackers can use tactics like company policy, regulatory compliance, or any appealing information.

Payload Delivery

If targeted employees believe a certain email is genuine, they open this email. They might provide hackers access to wire transfers, send out confidential data, or provide access to restricted systems.

Misuse

Once the stolen funds or data are in the hands of the attackers, they can disappear, making it difficult to track them down or recover the stolen items.

Consequences

The effects of executive phishing can be devastating for individuals and businesses alike.

Financial loss

The main cause of executive phishing is to gain access to company funds and sensitive financial information, which as a result leads to real financial loss.

Data breach

A sensitive data breach can lead to serious legal issues which as a result affect the company’s reputation and loyalty. Hackers might often use this way to malign successful companies to gain some personal benefits.

Operational Disturbance

All these concerns ultimately result in operational disturbance causing delays and potential loss of customer trust. As operational activities are disturbing business loss customer retention becomes more challenging.

executing phishing

Examples of Executive phishing

Fake Invoice Scam:

Might someone pretend to be your CEO or executive send an email to your accounting department asking for an urgent wire transfer to a particular bank account for an invoice or business expense that appears to be legitimate? The urgency and observed authority of the executive’s request can push your employees to make the transfer without confirming the request’s legitimacy.

W-2 Form Requests:

An attacker may act as a high-level executive and send an email to the HR department requesting all employees’ W-2s or other confidential tax data. The intent is to collect personal information for identity fraud or tax evasion.

FACC

An executive phishing or CEO fraud attack cost an Austrian aerospace company $61 million. An Austrian finance executive receives an email pretending to be the CEO of the company asking him to transfer funds for an acquisition. The funds were then transferred to the perpetrators.

How to avoid executive phishing?

Employee Training

The company should conduct regular sessions on cybersecurity or regulatory compliance. Teach them to recognize any kind of spam email. Also, make strong guidelines to teach which email needs to be opened to avoid spam. Should emphasize the importance of verifying requests for sensitive information.

Two-factor authentication (2FA)

This approach is very business provides two-way security and hardest to breach. 2AF is needed for all sensitive transactions, especially those involving financial transfers. In this, you require two forms of identification to access resources and data.

Verification Protocols

Create verification protocols for sensitive requests, especially those involving financial transactions. This will help businesses to authorize access to known people.

Statistics

  • 1.2% of all emails shared are malicious, and in return, 3.4 billion spam emails are sent every day.
  • 33 million phishing attacks are expected this year.
  • 36% of data breaches stem from phishing attacks.
  • According to a recent survey, 44% of consumers believe an email is secure if it includes their brand.
  • 59% of organizations reported that an executive was targeted by a CEO fraud in 2021.
  • Phishing volumes increased by 173% compared to the previous quarter (493.2 million vs. 180.4 million).
  • 1.2% of total email traffic worldwide is via email imitation.

Final Thoughts

If you’re looking to shore up your authentication and identification systems to prevent hacks, phishing, and whaling attacks, then learn more about the topic with our cyber security awareness topic and here earn how Vio bank breach happens.

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Do you know how DevOps Managed Services affect business?

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DevOps are methodology to meet the increasing demand for business by efficient, reliable, and faster delivery of software. DevOps managed services are the technical, and cultural movement that joins IT operations with development to ease the software delivery process. However, managing the DevOps services is full of challenges and considerations. Whether it’s infrastructure or disaster recovery, there’s the help of DevOps management. With DevOps managed services, sharing knowledge and intelligence is extremely important for the long-term success of your business. In this blog, we will discuss DevOps methodologies and managed services and how this is helpful for business growth.

Why Need DevOps Managed Services?

DevOps software helps to minimize failure by quickly identifying the solution for business problems. By following this approach, we can create a powerful corporation that enhances agile growth, productivity, and business scalability with the benefits of outsourcing. Firstly, DevOps Managed services provide a team of experts. These experts study the problems in depth and implement strong software solutions with the latest tools and techniques. Secondly, these experts offer cost-effective solutions by streamlining processes and optimizing resource utilization. With consistent automation, monitoring, and deployment an organization can reduce expenses. Furthermore, these services provide internal and external business security by continuous monitoring and maintenance operations.

How Outsourcing DevOps Works?

Adopting DevOps is not easy, it requires a lot of challenges, considerations, and patience. Outsourcing and DevOps-managed services require cultural and traditional changes. The company that wants to use these services has to build patience because it may improve complete software changes and job roles.

So that’s why, firstly companies need professionals in DevOps practices and solutions. These experts with the best knowledge provide the best, fastest, and most reliable DevOps process execution. Furthermore, outsourcing also helps to be cost-effective as it doesn’t let the company invest in processes, like recruiting, training, etc. Moreover, this outsourcing can enhance scalability and flexibility in Ownership and Control.

DevOps Statistics

  • 86% of organizations consider DevOps essential for business.
  • The DevOps market can reach $25.5 billion by 2028 globally.
  • 75% of DevOps teams comprise up to 12 people.
  • 6.50% of DevOps adopters are elite or high performers.
  • 7.15% of organizations are planning to adopt DevOps.
  • 51% of users have applied DevOps to their new and existing applications.
  • There’s an estimated 35% boost in DevOps automation investment in 2024.
  • 99% of users appreciated DevOp’s positive impact on their organizations.
  • There are an estimated 7000+ DevOps engineers in the United States.

DevOps managed services Benefits and Business

DevOps managed services

Many companies provide DevOps services as part of their app development. They also often provide teams with platform expertise, such as AWS, so that they can leverage the resources that come with these platforms.

Faster Time-to-Market

DevOps helps to provide quick solutions and enables organizations to release software and maintain their features and updates effectively. This approach helps businesses by accelerating the development process and responding to the market with a competitive approach.

Enhanced Collaboration

DevOps brings development, operations, and other teams together in a versatile way. The result is better teamwork, better communication, and a better understanding of objectives and priorities.

Culture and Mindset

DevOps’s main requirement is to avoid or change old traditional or cultural mindsets and behaviors.  Then, the organization should promote a culture of trust, collaboration, and accountability. Encourage experimentation, learning from failures, and continuous improvement.

Communication

Establish strong communication between team personnel, by organizing regular meetups, or official meetings. This communication channel will help to address the problem and possibly solve this.

Final Thoughts

DevOps managed services are the best way to empower business progress by streamlining the possible ways to deliver value to customers efficiently. In real real-world example, by automating manual processes, an e-commerce company gains more customer satisfaction by regulating its business through DevOps managed services. Hence, we can say that, as the business landscape evolves, DevOps Managed Services will remain vital for achieving operational excellence and staying competitive in the digital era.

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Web 3.0 Infrastructure. A Revolutionary Step in the Economy

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In the developing world, conventional financial system security is not reliable, secure, efficient, and updated. Now in the era of digital currency like bitcoin, crypto, etc. The Web 3.0 Infrastructure revolution has gained a lot of attention to digitalize our data by integrating security to increase ease of business. In this article, we should discuss Web 2.0 and Web 3.0 to define what they are and how evolution happens. Then, we will discuss Web 3.0 infrastructure and details. Let’s dive into it.

What is Web 2.0

Web 2.0 is the website and application that assists developers in creating content for end users. It is increasing connectivity and network usability to increase communication channels. Moreover, Web 2.0 is based on the rise of social media, mobile devices, and cloud computing technologies. This term was coined by Darcy DiNucci in 1999.

What is Web 3.0

Web 3.0 is a decentralized blockchain-based system that empowers digital security and privacy. The more effective system in which user connected through a decentralized system has access to their data. While, in conventional financial systems a third party might have access to your data. This term was first coined by scientist and co-founder of Ethereum Gavin Wood in 2014.

What Is Web 3.0 Infrastructure

Because of the decentralization of the economy, the third party doesn’t have any access to your data, which ensures security and privacy. Blockchain technology is the backbone of this infrastructure. This system makes new ways of business for companies. Web 3.0 main building blocks are tokens, smart contracts, and artificial intelligence.

  • Tokens are digital assets used to do transactions with a vision of a decentralized ecosystem.
  • Smart contracts are digital agreements that help people to exchange assets and property without third-party involvement.
  • Artificial intelligence helps users to read, write, and execute, with the help of algorithms and machine learning to understand how people behave.

Why is Web 3.0 infrastructure needed?

Web3 infrastructure is a decentralized blockchain-based ecosystem. It is used to build decentralized applications, smart contracts, and blockchain networks. Various stakeholders and entities can benefit from Web3 infrastructure. Developers, founders, and brands can use this technology for a transparent, secure business environment.

For example, developers and programmers can use this to build applications. Businesses can use Web3 infrastructure to provide a secure, efficient platform for digital transactions. Because its main utilization and feature is to avoid third-party interference. Hence no hacking and security violations.

Developers

Developers need strong Web 3.0 infrastructure to build strong business-friendly decentralized applications. These apps perform trustless transactions or tasks with no intermediaries. Furthermore, these developers need strong and reliable APIs of blockchain, storage solutions, and decentralized systems to build and deploy their applications effectively. For example, Ethereum developers need Ethereum nodes and tools such as Meta Mask to work with the Ethereum blockchain to create and deploy their decentralized applications.

Furthermore, developers may face challenges such as slow transaction speeds, limited security, and difficulty maintaining their applications’ stability without a solid infrastructure.

Moreover, investing in strong, reliable Web 3.0 infrastructure helps to boost secure business and enable developers to build projects more efficiently in the developing world.

Enterprises

Enterprises may have different reasons to adopt a decentralized ecosystem of Web 3.0 infrastructure. They may also require blockchain development platforms, consultancy services, and BaaS solutions to join decentralized technology into their business processes. For example, food companies can use Web 3.0 infrastructure to ensure a timely and reliable food supply process. In return, monitor transactions with no security threats. In that way, this approach will help businesses to be more cost-effective and may gain a competitive advantage by being at the lead of technological innovation.

Top Web 3.0 Infrastructure Platforms

Web 3.0 Infrastructure

There are some notable Web 3.0 infrastructure platforms.

Ethereum:

Ethereum is a blockchain platform that enables developers to build and deploy decentralized applications and smart contracts. Smart contracts are self-executing contracts with the terms of the agreement directly written into code. For example, a decentralized voting system, imagine you want to create a voting system on Ethereum. The traditional voting system has a lot of flows and impurities due to trust in a central authority, like a government or election commission, to count and verify votes. Ethereum eliminates the need for this central authority through its blockchain technology.

Binance Smart Chain (BSC):

Binance smart chain is a blockchain technology platform created by Binance. The Binance is one of the largest cryptocurrency exchanges in the world. It operates independently but is compatible with the Binance Chain, the native blockchain of the Binance exchange.

Polkadot:

Polkadot is a multi-chain network that enables exchange between different blockchains. It allows developers to build and connect custom blockchains, facilitates cross-chain communication, and the creation of decentralized applications that can communicate with one another.

For example, one of Polkadot’s is Acala, a decentralized finance platform, that provides financial services like stable coin exchanges.

Cardano:

Cardano is a blockchain platform that focuses on sustainability, scalability, and exchanges. It aims to create a secure and scalable infrastructure for smart contracts and decentralized applications. Cardano is a platform for changemakers, innovators, and visionaries. For example, ADA cryptocurrency is an exchange currency without third-party involvement.

Advantages of Web 3.0 Infrastructure

Web3 infrastructure refers to the next generation of Internet and blockchain technologies. It includes finance, data storage, and communication.

Web 3.0 offers serious advantages that conventional Web 2.0 lacks. Here is the list with a short description.

Decentralization:

This approach helps to avoid third-party interference and remove centralization of the economy in particular hands, like banks, etc. As there is no middleman censorship and any security threat declines.

Transparency:

Data is public, transactions are recorded digitally. All records are available to verify at any time, which ensures free and fair transactions and business.

Security:

By using blockchain and decentralized technologies, we have strong cryptographic principles to secure data and transactions. Users can have greater security and protection against hacks and breaches.

Ownership and Control:

As no intermediary is involved, users have more control over their data, digital assets, and online identity. Web3 reduces the need for intermediaries, like banks or social media platforms, giving users more independence.

Lower Transaction Costs

As blockchain technology decentralizes finance and eliminates intermediary costs for businesses also decreases. Web 3.0 ensures microfinance which is difficult in the Web 2.0 era.

Final Thoughts

Web3 infrastructure represents a pattern shift in the way we use and interact with the internet. Decentralized, transparent, and secure infrastructure enables businesses, developers, and users to operate more efficiently and innovatively. As Web3 infrastructure offers several advantages, it also faces challenges and criticisms, such as scalability issues, environmental concerns related to energy consumption, and regulatory uncertainties. We are hoping to see this technology serve humanity and develop a business-friendly environment.

Frequently Asked Questions

What is Web 3.0

The term Web 3.0 refers to the experience of being immersed in the digital world and includes ideas such as personal data privacy, blockchain-based cryptocurrency, and decentralized record keeping.

What is the Web .0 infrastructure? 

Web3 enables trustless transactions, ownership of data, and increased privacy for users. Web3 includes elements such as blockchain networks, decentralized apps, decentralized storage, identity systems, and consensus mechanisms.

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