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8 Extra Ordinary Benefits Of Facebook Marketing To Business

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Facebook Marketing

Even with so many social media alternatives, Facebook still reigns supreme and it had, as of 2018, 2.3 billion monthly users. Facebook earned 16.6 billion USD in the fourth quarter of 2018, which increased by 30% from 2017. These earnings are inclusive of advertisements across Messenger, Facebook and Instagram stories, and Instagram feed. The same report with these numbers also indicated that the average cost per advertisement reduced to 2% while the number of advertisement impressions grew by 34%. There must be some benefits of Facebook then!

facebook revenue

As a marketing professional, you may not be paying enough attention to revenue reports but you need to check in on them regularly. When you realize the social media site mostly rakes in its revenue from Facebook business marketing, it implies that there is much competition there but the benefits are also endless. Since Facebook has such a massive reach, it only makes sense to advertise on Facebook. To convince you further, here are eight extraordinary benefits of Facebook advertising.

  • Increases Brand Awareness and Traffic

Everyone is now aware that organic page posts for news feeds are no longer what they used to be. The old methods don’t work anymore, specifically for reaching less engaged, less reactive audiences for things such as enforcing traffic and brand awareness. These tactics are a waste of time and effort today. But fortunately, when it comes to social media marketing, there are other networks when it comes to alternative methods to reach audiences on Facebook. 

Sponsored posts come with enhanced abilities and options to target that allows you to reach newer audiences for a brand click or impression. For instance, lookalike audiences can support you to newer audiences pertinent to your brand applying your present customer base, email list, or website visitors. 

Organic methods can be used as well besides a page to get to people, such as influencer marketing and Facebook groups. Once you put these tactics to work, you help drive traffic and develop brand awareness, which will help you sustain and convert users. 

  • Keeps Existing Audiences Engaged

You need to warm your audience up for the following purposes:

  • Keep their interest on you
  • Let them know how your solution helps them
  • Develop trust with them
  • Prepare them for a sales pitch

Facebook is where most of your audience is spending their time, so engaging them there is a sensible choice. So, instead of just applying the network to drive leads and traffic, taking your audience away from Facebook, where they are enjoying and to drag them away in the middle of their experience is not always helpful. Try instigating actions and conversations inside the platform only. Make sure your brand is the priority, which will help you nurture connections with your audience. And there are so many options for content today keep audiences engaged, such as:

  • Photos and text posts—old-school but still works
  • Recorded videos
  • Live videos
  • Facebook groups
  • Messenger bots 

Among these, the live video is the best choice. On Facebook, 20% of videos are live, so if you experiment with this format have a clear-cut advantage. It can be applied carefully to make original, daily programming sent straight to your audience.  

For instance, we can look at the Facebook page of Tai Lopez. He goes live daily and his 6.4 million followers get a notification when he does. These videos are then saved automatically in a library that is easy to access and since this is evergreen content, they keep on increasing engagement and reach his audience to foster connections. 

  • Drives Revenue

So you have advertisements, communities, and influencers to develop your audience with engaging content. Many Top Mobile App Development Companies are help to drive revenue. And yes, you can use Facebook to foster leads all the way through the ultimate purchase with the correct setup. It is not even challenging to develop a campaign with high conversion or to give hot leads what they need at the right time. This enhanced marketing strategy is among the many reasons why Facebook is important. It lets you target audiences at every phase of your marketing funnel and customizes your campaigns to their end-user hence. Much of this can be accomplished on autopilot. 

For instance, Big Commerce’s product ads enabled e-commerce stores to synchronize their store catalogue to track shoppers, make ad creative focused on products, and adapt campaigns to different products. They show it to people who have browsed pages without the demand to create campaigns manually for every product.

  • Educates the Audience

Even when the conversion period is over, there are more benefits of Facebook to your funnel. It is a dynamic tool for retention and support, one you can apply a service channel for customers who won’t dislike visiting it as much as they do for anything else. You can make organic content focusing on educating present audiences. A good example of this is the finance apps called You Need a Budget.

They use video content as an approach to customer service, dealing with regular customer questions to inform and enable them. Both old and new customers know they can visit the Facebook page of the brand for answers and tutorials to their queries on the app.   

         Additional Helpful Resources:

Top 7 Beneficial Marketing Tips To Increase Website Traffic

Top Digital Marketing Trends to Watch Out in 2020

   Tips To Grow Profit With Social Media Marketing Platform

  • Serves as Customer Support

You can additionally apply more one-on-one and direct communication to offer customer service inside Facebook. Messenger bots, human-serviced Messenger conversations, and groups on Facebook offer plenty of new possibilities when it comes to talking to customers and resolving their queries. 

Facebook made many changes currently to make groups more brand-friendly, to make them into places your audience can come to without the need on your end to push content out for reactions. Provided Facebook’s improved focus on community conversations, hosting groups provide you with the capacity to create close connections with your customers. Brands that have groups have a direct connection to their community to extract insights, ask questions, and offer support. In groups, customers who engage more also get to help one another. When it gets to Messenger, customer assistance bots allows you to aggregate data users would otherwise have to seek out on their own.  

  • Provides Wide-Scale Exposure

Facebook, as we mentioned before, is the biggest social media platform today with 2.3 billion active users. This means the audience size is massive. On top of that, Facebook presents various platforms for marketing in the form of advertisements, pages, and groups. Facebook pages for individuals or businesses is the most widely-used way to denote a brand or an individual. Any organization or business can open a group page to promote their activities. The audiences can join this group and also leave comments on the wall. They can also have conversations via discussion threads.

Facebook advertisements are extremely common and this popularity has developed widely in the last few years. Since Facebook has quite a massive record of demographic information on users, the advertisements are made to target audience with highly specialized demographics chosen by the marketer—this data is what makes Facebook provides marketers with a key marketing advantage.   

  • Costs Next To Nothing

Small businesses don’t need a website, which would imply a bigger budget for developing, hosting and maintaining. Facebook pages, on the other hand, for a small business can be made free of cost and all content can be put on this page. They can start the page and show all relevant information about services or products by spending almost nothing. If your want to create website many mobile app development company are help you.

Then there are ads on Facebook which allow you to target prospects. Since Facebook gathers plenty of demographic data on users, these can be applied when creating ads for a target audience. 

Facebook ads are considerably budget-friendly also. Ads can be sold on various posts based on what accommodates the user. Cost-Per-Mille and Cost-Per-Click are the two big selling practices. CPM is carried by a thousand impressions whereas CPC is charged every click.

  • Targets Prospects 

Facebook ads have an uncommon ability which enables you to target possible consumers based on their interests and demographics. For example, if you want to present your advertisement to budding business owners, you could select demographics of age under 35, white-collar lifestyle, living in big cities, with enthusiasm in “marketing” and “business”.

Final WordsWhile the benefits of Facebook are many, the two most important factors are surely the fact that they cost almost nothing and offer you a wide target for your audience. If you are already established, then Facebook can help you to increase traffic and boost brand loyalty. Facebook ad is a win-win for everyone.

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Guide to the Powder Coating Process

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powder coating

Powder coating is a process used to apply a dry powder to products. It is often used to apply a colored finish to products, such as appliances, automotive parts, bicycles, and other common items. Below you’ll find a guide to how powder coating is applied and the benefits of choosing this option.

4 Basic Steps to the Powder Coating Process

Powder coating follows a pretty simple four-step process.

1. Preparation

The first step in powder coating is to prepare the piece that is about to be coated. This means removing any dirt, oil, grease, and other items. It can be done through several methods, including chemical pre-treatment and sandblasting. Depending on the product, the item being coated may be heated up at this point.

2. Coating

The next step is to apply the coating. Most often, this is done with a powder coating gun, which is electrostatic. The item being sprayed is grounded.

As the powder flows out of the powder coating gun’s nozzle, it travels through a negatively-charged electric field. The grounded item then attracts this coating, creating an even coating.

3. Curing

After the powder is applied, the item is moved into an oven. The heat helps to melt the powder, turning it into a flowing, smooth, seamless cover.

4. Additional Coats

For most items, one coat is enough. However, some require a thicker coating. In this case, the item would be coated again, using the powder coating gun, and then reheated. The process is completed as many times as necessary to achieve the desired result.

Benefits of Powder Coating

There are a few reasons that powder coating is a popular process, including those below:

Lower VOCs

Unlike paint, there are no solvents in powder coating, and they release little to no VOCs. This makes it more friendly to the environment.

Smoother Coatings

Due to the liquid nature of paint, there is always a chance of having uneven layers. You might notice some areas where the paint is running or dripping, ruining the overall look of the finished product. The powder coating process, however, ensures that your product comes out with a smooth finish.

Thicker Coatings

You can add several layers of powder coating to produce a much thicker finish, and it cures fairly quickly. With paint, the more you add, the longer it takes the product to finish.

Specialty Effects

Powder coating also allows you to add several different colors to one layer before heating it. This means that you can create smooth special effects and designs.

When you’re looking to add a finish to the metal, aluminum, and similar surfaces, powder coating can provide many benefits of overpainting. Using a powder coating gun and oven, you can create a smooth, consistent, professional-looking finish to your product.

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Most Popular Features of Master-Planned Communities

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Is It Beneficial Leasing an Airplane?

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If you planned on getting yourself a private jet or a fleet of airplanes, then you know your case the best. Better than anyone else can guide you or teach you about the pros and cons. 

Buying a jet is not something that you do every day when you wake up; for some, it is once in a lifetime, and for some, it is just a daily business that generates revenue. Suppose you are starting to fulfill your dreams and aspirations by buying a luxurious plane or starting a small airline company. In that case, this article will briefly take you through the famous question of ‘is it beneficial leasing an airplane?’ 

Cash Liquidity

If you can buy an airplane or put up a loan sanction against it, you must take that road because there is no better feeling than ‘ownership’. But if you do not want to invest a big chunk of money into buying an airplane, the best way to enjoy the experience would be to lease it for a couple of years. 

Most airline companies nowadays lease at least some of the jets that they have. There are technical aspects intermingled with it as the lease price of 10 aircraft would certainly be almost ten times lesser than the actual price clubbed together. You can quickly get yourself to save a great deal of money while leasing a couple of airplanes, especially if you are in the airline business. 

Extra Benefits

Often, the leasing companies offer you the crew, pilots, insurance, and other benefits covered in your leasing agreement. So, you can always take that trip around the globe whenever you want, as you will always have a cabin crew ready to fly. On the other hand, if the lease does not offer the benefits, you will need to look elsewhere.

Thankfully, recruiting a pilot and other crew members is not that difficult, especially if you are looking to get them for a private jet. What you can do is seek some professional assistance to find the right crew. Aerospace Union Limited can point you in the right direction.

But, on the other hand, if you choose to loan or buy a plane of your own, you will have to figure out everything starting from the operational costs to the training of crew and even pilots, which becomes an arduous process least. If your requirements are singular and not frequent enough, it is better to lease an aircraft rather than fully fund it. Because who wants to let go of all the additional benefits that really come in handy along with the lease agreement!

Freedom of Use

With business airplane renting or personal luxury plane renting, it’s yours to do as you will inside the rent term. Inside legitimate and protection limits and any rent conditions, it’s dependent upon you where the airplane flies, when it flies, and how frequently you take a trip. The only limitations are climate conditions, air traffic rules, booked upkeep, and the accessibility of your pilots and group. 

Personal luxury plane renting gives you admittance to a more extensive scope of air terminals than business trips through carriers. This can permit you to land nearer to your final destination, decreasing the time spent and extra efforts brought about by booking and voyaging through road transport like cabs, buses, etc. 

Renting an airplane liberates you from the endless formality and holding up occasions included when taking business flights. There are more and more additional benefits and a bubbling sense of luxury that you will experience if you go ahead with the plan of leasing an aircraft!

Flexibility

Most aircraft leasing options come to you with a choice- own or not to own after the period ends. Although you keep on paying a regular sum for years on end, you can decide if you want to complete the remaining payments and own the jet or try your luck with a new fleet. 

On most occasions, after 10-15 years, airplanes with more recent technologies are launched, which makes the decision of keeping the aircraft previously on lease a decision that isn’t much feasible for people. But, the entire availability of having a choice is all you need when you are getting yourself in an agreement with a party. You never know if you can extract more benefits from the same flights. 

Conclusion

As you can see, the benefits of leasing an aircraft are supreme as they come with a lot of additional growth points. You can always ride your plane with ease and comfort whenever you want without having the burden of financing a considerable amount of money for an aviation unit that will probably be replaced with new technology in the next couple of years. 

So, if you are someone who’s just buying the jet for meetings around the globe or just because they want to feel the luxury, then the best thing to do is to lease the aircraft without thinking much about it. So, are you ready to fly and up to reach your world of dreams with zero hassles?

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