Even with so many social media alternatives, Facebook still reigns supreme and it had, as of 2018, 2.3 billion monthly users. Facebook earned 16.6 billion USD in the fourth quarter of 2018, which increased by 30% from 2017. These earnings are inclusive of advertisements across Messenger, Facebook and Instagram stories, and Instagram feed. The same report with these numbers also indicated that the average cost per advertisement reduced to 2% while the number of advertisement impressions grew by 34%. There must be some benefits of Facebook then!
As a marketing professional, you may not be paying enough attention to revenue reports but you need to check in on them regularly. When you realize the social media site mostly rakes in its revenue from Facebook business marketing, it implies that there is much competition there but the benefits are also endless. Since Facebook has such a massive reach, it only makes sense to advertise on Facebook. To convince you further, here are eight extraordinary benefits of Facebook advertising.
- Increases Brand Awareness and Traffic
Everyone is now aware that organic page posts for news feeds are no longer what they used to be. The old methods don’t work anymore, specifically for reaching less engaged, less reactive audiences for things such as enforcing traffic and brand awareness. These tactics are a waste of time and effort today. But fortunately, when it comes to social media marketing, there are other networks when it comes to alternative methods to reach audiences on Facebook.
Sponsored posts come with enhanced abilities and options to target that allows you to reach newer audiences for a brand click or impression. For instance, lookalike audiences can support you to newer audiences pertinent to your brand applying your present customer base, email list, or website visitors.
Organic methods can be used as well besides a page to get to people, such as influencer marketing and Facebook groups. Once you put these tactics to work, you help drive traffic and develop brand awareness, which will help you sustain and convert users.
- Keeps Existing Audiences Engaged
You need to warm your audience up for the following purposes:
- Keep their interest on you
- Let them know how your solution helps them
- Develop trust with them
- Prepare them for a sales pitch
Facebook is where most of your audience is spending their time, so engaging them there is a sensible choice. So, instead of just applying the network to drive leads and traffic, taking your audience away from Facebook, where they are enjoying and to drag them away in the middle of their experience is not always helpful. Try instigating actions and conversations inside the platform only. Make sure your brand is the priority, which will help you nurture connections with your audience. And there are so many options for content today keep audiences engaged, such as:
- Photos and text posts—old-school but still works
- Recorded videos
- Live videos
- Facebook groups
- Messenger bots
Among these, the live video is the best choice. On Facebook, 20% of videos are live, so if you experiment with this format have a clear-cut advantage. It can be applied carefully to make original, daily programming sent straight to your audience.
For instance, we can look at the Facebook page of Tai Lopez. He goes live daily and his 6.4 million followers get a notification when he does. These videos are then saved automatically in a library that is easy to access and since this is evergreen content, they keep on increasing engagement and reach his audience to foster connections.
- Drives Revenue
So you have advertisements, communities, and influencers to develop your audience with engaging content. Many Top Mobile App Development Companies are help to drive revenue. And yes, you can use Facebook to foster leads all the way through the ultimate purchase with the correct setup. It is not even challenging to develop a campaign with high conversion or to give hot leads what they need at the right time. This enhanced marketing strategy is among the many reasons why Facebook is important. It lets you target audiences at every phase of your marketing funnel and customizes your campaigns to their end-user hence. Much of this can be accomplished on autopilot.
For instance, Big Commerce’s product ads enabled e-commerce stores to synchronize their store catalogue to track shoppers, make ad creative focused on products, and adapt campaigns to different products. They show it to people who have browsed pages without the demand to create campaigns manually for every product.
- Educates the Audience
Even when the conversion period is over, there are more benefits of Facebook to your funnel. It is a dynamic tool for retention and support, one you can apply a service channel for customers who won’t dislike visiting it as much as they do for anything else. You can make organic content focusing on educating present audiences. A good example of this is the finance apps called You Need a Budget.
They use video content as an approach to customer service, dealing with regular customer questions to inform and enable them. Both old and new customers know they can visit the Facebook page of the brand for answers and tutorials to their queries on the app.
Additional Helpful Resources:
- Serves as Customer Support
You can additionally apply more one-on-one and direct communication to offer customer service inside Facebook. Messenger bots, human-serviced Messenger conversations, and groups on Facebook offer plenty of new possibilities when it comes to talking to customers and resolving their queries.
Facebook made many changes currently to make groups more brand-friendly, to make them into places your audience can come to without the need on your end to push content out for reactions. Provided Facebook’s improved focus on community conversations, hosting groups provide you with the capacity to create close connections with your customers. Brands that have groups have a direct connection to their community to extract insights, ask questions, and offer support. In groups, customers who engage more also get to help one another. When it gets to Messenger, customer assistance bots allows you to aggregate data users would otherwise have to seek out on their own.
- Provides Wide-Scale Exposure
Facebook, as we mentioned before, is the biggest social media platform today with 2.3 billion active users. This means the audience size is massive. On top of that, Facebook presents various platforms for marketing in the form of advertisements, pages, and groups. Facebook pages for individuals or businesses is the most widely-used way to denote a brand or an individual. Any organization or business can open a group page to promote their activities. The audiences can join this group and also leave comments on the wall. They can also have conversations via discussion threads.
Facebook advertisements are extremely common and this popularity has developed widely in the last few years. Since Facebook has quite a massive record of demographic information on users, the advertisements are made to target audience with highly specialized demographics chosen by the marketer—this data is what makes Facebook provides marketers with a key marketing advantage.
- Costs Next To Nothing
Small businesses don’t need a website, which would imply a bigger budget for developing, hosting and maintaining. Facebook pages, on the other hand, for a small business can be made free of cost and all content can be put on this page. They can start the page and show all relevant information about services or products by spending almost nothing. If your want to create website many mobile app development company are help you.
Then there are ads on Facebook which allow you to target prospects. Since Facebook gathers plenty of demographic data on users, these can be applied when creating ads for a target audience.
Facebook ads are considerably budget-friendly also. Ads can be sold on various posts based on what accommodates the user. Cost-Per-Mille and Cost-Per-Click are the two big selling practices. CPM is carried by a thousand impressions whereas CPC is charged every click.
- Targets Prospects
Facebook ads have an uncommon ability which enables you to target possible consumers based on their interests and demographics. For example, if you want to present your advertisement to budding business owners, you could select demographics of age under 35, white-collar lifestyle, living in big cities, with enthusiasm in “marketing” and “business”.
Final WordsWhile the benefits of Facebook are many, the two most important factors are surely the fact that they cost almost nothing and offer you a wide target for your audience. If you are already established, then Facebook can help you to increase traffic and boost brand loyalty. Facebook ad is a win-win for everyone.