5 Things Every Entrepreneur Should Know
Your Product Should Fill a Need
Perhaps the number one rule of business is that your product or service should fill an existing need. And it should solve a problem in a better way than any existing product currently on the market. Do your research so you know what your competition is, and forge ahead.
42% of product launches don’t succeed because there is no need for the product or service. Can you think of examples of such failures?
- New Coke – Original Coke didn’t need to be improved so customers boycotted this new version.
- The Zune – Microsoft tried to compete with Apple iPod and failed to create a product better than what already existed.
- Google+ – Google attempted its own social media network, but became another example of a service that couldn’t outdo what was already available.
- Bic for Her – Women don’t need pens specifically designed for them, so this pen flopped.
- Hammacher Schlemmer’s Night Vision Camcorder – marketed toward children, this product doesn’t solve a practical problem; why do kids need to record things in the dark?
Sometimes a novelty product takes off because, although it’s impractical, it strikes a chord with customers. However, you may not want to take that risk! Your product or service should stand the test of time, and not just end up the gag gift at the next Holiday office party.
As soon as you have your idea, get started!
Research your brand or business name the right way to see if they’re already trademarked. Even if it will be a while before you launch, apply for the necessary permits and licenses now. Doing so will give you peace of mind while you secure funding or save your own money, develop a business plan, and work on your brand’s mission statement, slogan, and marketing strategy.
Keep it Simple
Your mission statement should be clear and concise. Everyone in your business should know what they’re working toward, and how to achieve it.
Examples of Mission Statements
A mission statement tells your employees and customers what your brand is all about. It should concisely share your brand values, your company’s actions, and your company’s objectives. It is not what you hope your company will become but, rather, what your company currently is. When drafting your mission statement, start by answering the following questions:
Mission statements are usually about three sentences long, and provide direction to your brand and its employees. Keep in mind that your mission statement should include attainable goals for your company, i.e. objectives you’re already working toward. Be sure to include inspirational messaging and personality without being cliche; avoid popular slang that may date your brand or phrases that don’t provide clear direction.
To get your creative juices flowing, here are some examples of mission statements that get the point across.
- To bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons, and consumers in over 140 countries around the world. – Apple
- Bring inspiration and innovation to every athlete in the world. – Nike
- Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy, and safety. – L’Oreal
- To strengthen our position in the marketplace by developing high-quality relationships with our supplies and customers and earning a reputation of dependability, innovations, and exceptional performance. – M&M’s
- Creating loving connections through our blankets. – Minky Mamas
- We deliver the promise of the digital world to our customers. We make their innovative lifestyles possible. – Verizon
Examples of Slogans
Can you name the brands responsible for these popular slogans (hint: some are listed above)? Chances are the simple phrases stand out in your mind and immediately make you think of the product or service they represent.
- Think Different
- Just Do It
- Because You’re Worth It
- Melts in Your Mouth, Not in Your Hands
- The Breakfast of Champions
- Can You Hear Me Now?
- What’s in Your Wallet?
- The Happiest Place on Earth
- They’re Grrrrrrreat!
- Nothing Runs Like a Deer
Slogans are catchy phrases, short and sweet, that are used in a brand’s advertising. We repeatedly see them on packaging and billboards and hear them on commercials. A lasting slogan can be used out of context and still conjure up thoughts of the brand it represents. You want your slogan to potentially offer a promise as well as make a lasting impression on potential customers.
Marketing your brand can seem overwhelming. Where do you start? How much do you spend? Customers may stumble upon your product or service with an Internet search, but how can they know your brand is reliable? This is where marketing comes in.
Once you know your mission statement, have a slogan, and a brand aesthetic, you have to get to work. Your message needs to not just reach people, but the right people. Social media makes it easier than ever to target your demographic with paid or sponsored content. It’s a less expensive way to analyze your customers’ behavior and engage with them. Your online presence establishes a connection with potential customers, building trust in your brand. Marketing is more than just selling your product or service; it’s telling your story to your customers. It’s an opportunity to further expand upon your mission statement and let your customers know why you started your business in the first place. Through this storytelling, you can share your passion for your product and build your reputation.
Also, it is important to speak the language of your target audience. Be buyer-centric, not seller-centric. If you are a company, for example, that offers power storage solutions for solar users, don’t drone one about your fancy stuff. Most buyers don’t care about the science behind the solution. Instead, talk about the importance of being prepared for natural disasters or illuminating your home renewably, etc.
Sometimes You’ll Fail
As an entrepreneur, sometimes you’re going to fail. There’s no such thing as an “overnight success” in business, so pull up your bootstraps and know that there’s a lot of work ahead.
Tips for Overcoming Failure
- Plan for failure – regularly analyze your business’s strengths, weaknesses, opportunities, and threats to stay one step ahead.
- Manage cash flow – get a good forecast of your income and expenses so you can plan for the future.
- Focus on your customers – keep your customers at the forefront of your business so you have support in leaner times.
- Reframe failure – sometimes you can take a step back and see failure as a setback rather than a stopping point.
- Invest in your team – don’t go into business alone if you don’t have to.
- Invest in your business – be sure your IT systems and software help you work smarter and not harder.
With a clear vision, mission statement, and business plan, you can find yourself on a bumpy, but manageable path to success. Remember that it won’t happen overnight, but even the best ideas take time to catch on.
10 Hottest Places On Earth!!
People, it is scorching outside. Maybe not right now, but generally. And just now, locations are getting much hotter due to climate change. Even though summer is over, it left us with a few chilling stories about the effects of the heat. A terrible storm on the west coast was so bad that it tore back whole lakes, exposing murder bodies that the Las Vegas gangs had dumped decades before.
Some areas became so dry that fresh dinosaur bones discover there. However, there are different degrees of heat. Some places are uncomfortable to be in during the summer. Or, if you do find yourself there, you must water profusely and wear layers of clothing to protect yourself from the sun.
Where are the Earth’s naturally hotter locations?
Some of the world’s hottest locations are listed here.
1. Death Valley- California
A desert valley called Death Valley may be found in eastern California, USA, in the northern Mojave Desert. Its location in the rain shadow of four mountain ranges prevents precipitation and vegetation development, making it the dry site in North America. And it is one of the hottest locations on Earth because the hot air is trapped in the valley floor rather than released by the high, steep valley walls. Death Valley’s temperature rises when air masses reheat by the sun.
In 1913, Death Valley held one of the highest annual temperatures of 56.7°C, living true to its reputation as Furnace Creek in America. Death Valley hit 54.4°C in the summer of 2020, so there’s no doubt that it’s one of the hottest locations on Earth, even though some experts question the accuracy of historical records.
2. Kuwait’s Mitribah- Hottest city
Kuwait City is one of the hottest cities in the Middle East and the entire world. It is also one of the most famous metropolises in the world, with a population of more than 4 million. Strangely, the short winter is also reasonably chilly, with lows falling into the 40s. Due to the frequent sandstorms, a year’s heat might feel particularly intense.
In 2016, Mitribah recorded an actual temperature of 54°C, and the highs have continued. Last week, the nation’s local media sites stated that Jahra, one of the world’s hottest locations, saw a temperature of 53°C.
3. In Pakistan the, Turbat city
In Pakistan, the sun sets over the mountains. Some of the hottest temperatures recorded in the nation. In addition to monsoons, droughts, and flooding, Pakistan has one of the broadest temperature ranges in the world, ranging from extremely high to very low. A scorching 53.7°C record in the Balochistan city of Turbat in 2017.
4. Northern Ethiopia’s Dallol
Some of the highest average values ever recorded for an inhabited place are in this town in northern Ethiopia.
Daily highs of roughly 34°C are typical here, surrounded by salt lakes and steaming hot springs. Dallol claims to be the hottest spot on average, but there are times when other places in the globe are more desirable.
5. Sahara Desert- largest scorching desert
The world’s largest scorching desert, the Sahara, occupies the upper half of Africa. It is a 3.6 million square mile heat mass visible from space. Water evaporates most quickly where it is present than anywhere else on Earth.
Sand is practically universal, and it absorbs a lot of heat. In the Sahara, ground temperatures can exceed 170 degrees Fahrenheit, requiring protective footwear or, better yet, a dependable camel.
6. Dasht-e Lut desert in Iran
The Dasht-e Lut salt desert in Iran, uninhabited and one of the hottest locations on Earth, recorded a scorching 70.7°C in 2005. In contrast to a number of the other locations on this list, measurements create using NASA satellites, which monitor the land surface temperature rather than the air temperature.
7. In Iran the Bandar-e Mahshahr
It believes that the second-highest heat index ever recorded on Earth occurred at this city in south-west Iran, which also boasts some of the world’s most oppressive humidity conditions. Although no confirmed records exist, Bandar-e Mahshahr likely had high air temperatures, up to 70°C when humidity suppose.
8. Libya’s Ghadames
Until it was proven false in 2012, this village of 25,000 people in northwest Libya thinks to have the highest temperature ever recorded on Earth. Nevertheless, it characterizes by extreme heat and an old trade route that extended up to the adjacent city of Tripoli. The scenery, with its golden dunes, sporadic lakes, and clear sky, is typical of sweltering deserts.
Here, people are often considerably more busy at night, doing their chores and going to the market in the morning when the weather is more bearable.
This oasis in the heart of the desert, around 650 kilometers from Tripoli, is a World Heritage Site and one of the world’s literal hot spots. An unofficial temperature of 55°C purportedly records in this desert city, where earthen shelters protect people from the severe heat.
9. Bangkok, Thailand- warmest place
The heat of Bangkok is deceiving. The Thai city will never set any all-time highs, but it constantly remains warm all year, making it one of the most hospitable inhabited places on Earth. And, although many cities cool off during the night, there is frequently no reprieve.
Locals enjoy beating the heat with boat rides, fresh fruit drinks, spray guns, and spicy culinary items. Locals like to beat the heat by using boat transportation, fresh fruit juices, spray guns, or spicy food meals that distract them from the heat.
10. Oman, Quriyat (west of Muscat)
Wadi Dayqah near Quriyat, Oman, a village 120 kilometers west of Muscat, holds the world’s most significant daily low temperature. While not as hot as other locations on the list, Oman’s Quriyat has the global record for the highest daily low. Temperatures in the fishing village did not go below 42.6°C in 24 hours in June 2018.
What To Do When Your Partner Falls in Love With Someone Else
A complete shock may result from learning that your partner is in love with someone else. You may only sometimes be able to anticipate something. Some individuals are good at concealing their true selves. But for the majority of individuals, falling in love is a process that takes time.
It would help if you did not attempt to hunt for indications when there aren’t any nor blame yourself for missing the warnings. In this way, you may recognize success when it occurs and anticipate issues as they arise.
Symptoms that your partner is falling for someone else
They Don’t Show As Much Care and Affection
A spouse pulling away from you is the first red flag that they may fall for someone else. Even if they don’t immediately lose interest in you, you can feel uncomfortable during their hug, kiss, or another physical contact. Even the way they speak to you may indicate how distant they are.
For instance, if they cease thanking you or using your unique name, it can signify that things aren’t right. Of course, there are various other reasons why this may happen, so talking to your spouse and trying to clarify are your best bets.
Egotistical and hidden about their money
It might be a warning sign if they used to have no trouble taking you out, but now they are requesting to split the tab or suddenly have spending limits. They may have experienced a change in their employment or financial status.
If your partner is also spending more on dinners or nights out, this is something to be on the lookout for. They could be hiding something from you if they still need to clarify why they now have constraints. The only proper way to be sure is to speak with them.
They’ve become cold and distant.
Your lover might not be as emotionally open to you as they once were if they fall for someone else. If you ask about their day, they can be curt with you and respond simply with “fine.” If you try to engage them in a deeper discussion, they can become defensive and say they’d rather talk about it later.
When someone is emotionally cheating, they may begin to distance themselves from the relationship because they feel guilty about betraying someone they care about. They’d rather keep things to themselves as they can’t discuss them with you without feeling bad about it.
They can be up to another person in passing.
Just recall the first several months of your union. It’s typical to keep mentioning all the tiny things you said or did when you rave about them. It might take time to catch your attention.
Your spouse can have friendships with individuals you don’t know if your relationship is healthy. But if someone’s name keeps coming up again, it could be worthwhile to pay close attention to them.
They’re Suspicious of Holding Your Hand in Public
Not all of this should necessarily cause any concerns until there is a radical shift. However, if other red flags accompany it, it could be worth investigating.
On some level, your spouse might not want to be associated with you as a couple or as someone you’re dating. “If you’re strolling close to each other without holding hands, it can be very Alright.” However, if they begin to separate themselves from you or walk in front of or behind you, you may want to inquire why.
What to do if your partner starts dating someone else
Please don’t freak out and Talk to them!
Everybody can fall in love. And just because it occurs doesn’t always imply that your relationship is over. It’s pretty acceptable if you feel anxious and lost. As you strive to have a good conversation, express your feelings to your spouse and try to control your emotions.
You may need more alone time before you can talk to your lover. Inform them that you need time to process your emotions. You already know the answers to your queries if your spouse ignores or stops you during the discussion.
It’s important to ask these questions,
• Do you still want to be in this relationship?
• Are there strong enough emotions on both sides to achieve peace?
• What must you do to preserve the relationship?
• Does you have the ability to divorce the other girl?
• If otherwise, might you consider extending your closeness and letting someone else in?
You’ll likely have the answers to these queries and already know what to do. It’s time to quit if the result is uncertain. Your spouse will return to you if you split up and he realizes that he does want to be with you and that he erred.
Ask yourself if you can feel your partner’s love.
It was one of the main signs for you that ending the relationship could be the best course of action. But he didn’t even exhibit half the dedication he had previously. When he spoke kindly to you, you thought they were fake. There are instances when You get the impression that he disagreed with you just because he didn’t want to.
He had altered how he spoke to you and looked at you. On the other hand, he was aware that he needed to work things out and that it would be best for his health if he were not in a relationship then.
Think about the following:
• Does your partner still express interest in and dedication to your relationship?
• do they still discuss plans with you?
• Has your partner’s conduct recently changed?
If you need clarification on the answers to these questions, you should discuss them. That’s excellent if you’re both willing to do it! Then, you’ll discover answers to your concerns.
Analyze your partnership.
Knowing whether you still feel heard, seen, and appreciated by your spouse when they start dating someone else is not just about them. It’s also time to evaluate your relationship and determine what part your partner still plays in your life. Just because you fear being alone shouldn’t motivate you to stick to the relationship.
Whether you can be comfortable with your relationship over the long run is what matters, not your pride or your fear. Even if your relationship is not going through a long stressful moment, it is always a good idea to periodically evaluate your partnership to determine where you are and what improvements you want to see.
More Than Haircuts: How Barbershops Can Help Men and Fathers
Barbers have played Shaver, hair cutter, surgeons, and healthcare professional roles. Barbers gave the elite manicures in greek Culture, and a young man’s first shave marked the beginning of his duty as a barber in ancient Rome.
The barber was the medical professional you visited for tooth extraction and bloodletting during the medieval ages and beyond. Today, the barber and barbershop job goes beyond shaving faces and doing surgery, which are tasks left to medical specialists.
More than just a haircut – benefits of doing a haircut
The job of the professional barbershop is to offer a man’s life a necessary service, such as advice, comfort, calmness, and camaraderie. In addition, you’ll also receive a fantastic haircut.
The haircut is a Consultant for the identification
A man’s appearance has a significant role in his personality. Your sense of yourself is related to the way you choose to style your hair and maintain your facial hair, and doing it right may inspire confidence, equilibrium, and pleasure.
The barbershop is where you may embrace your masculinity without anybody else defining what that is, in contrast to the conventional barbershop, which historically criticizes for being an openly, intimidatingly macho setting.
Men are becoming aware of their appearance, and the desire for men to be well-groomed and able to express their individuality and personality via their appearance is a significant element of male life. Male grooming is swiftly becoming a substantial sector on a worldwide scale.
The haircut is a Booster of Self-Assurance.
A man’s self-confidence is eroded by highly competitive jobs, a fast-paced lifestyle, and social and mainstream media pressure to be flawless personally and professionally. In the two weeks after getting a haircut, 81% of men report feeling their most confident, according to a 2019 survey by grooming behemoth Wahl.
It is difficult to find a brief period when you can unwind and focus on your requirements without being disturbed by job calls, family matters, or social engagements. The chance to spend time for yourself, make yourself look and feel good, and relax in a fashionable, comfortable environment while being treated by a professional exists when going to the barbershop.
The haircut is a Stress Management Expert.
Everyone struggles to lead full social, professional, and family lives due to the acceleration of life in recent decades. It is more than a need for cleanliness and colonial appearance. A skilled barber understands how to put their customers at ease. The barbershop offers a complete experience and gives the modern guy a chance to relax and spend significant time focusing on himself.
A new cut gave them confidence in complex job settings, according to a third of the respondents, whereas 84% of males felt negative or lacked trust when they went out without one. It implies that the barber’s role is to give men the confidence boost they need to tackle whatever life throws at their faces and impart crucial optimism about themselves.
It is a Social Organizer
In the past, communities have gathered in barbershops to get their hair trimmed and shaved professionally and to exchange news and discuss current events. People would gather in barbershops in the late 19th and early 20th centuries to play board games, do business, and have political conversations.
Although there are fewer chess boards in modern barbershops, the tradition of them serving as forums for social interaction and cultural exchange has persisted. The barbershop is where males may engage with others with cultural differences, political views, and interests. There, they can learn, discuss, and argue to liven and diversity their social lives.
You’ll feel more manly.
More important, though, is the understanding of barbershop tradition. Barbershops are constants; they don’t alter in response to social changes. When your father had his hair cut, the locations and barbershops still had the same appearance.
It’s a simple experience without any of modern technology’s gaudy features. There are no facials, appointments, highlights, or waxing: just fantastic conversations and haircuts.
The Benefits of Barbershops as Fatherhood
Many guys view their local barbershops as social centers that provide much more than just grooming services. They provide a safe forum for discussing private and public matters, such as politics, health, finances, and daily life.
Any barbershop will likely have a lively, cross-generational conversation between men and boys. Once more, it shows that this unofficial peer education forum works well to engage males.
Reducing health inequalities has shown potential when efforts concentrate on locations other than conventional clinical and community settings. Barbershops and similar places offer a unique chance to spread positive information about fatherhood and dads’ businesses in society.
Fathers can greatly serve their children and families and contribute to the development of stronger, healthier communities when they have a reliable venue to connect and get accurate and encouraging information on how to address the issues in their life.
It is a great thing to be doing with your father or son.
Men require customs that can bring them together. Taking your father or kid to the barbershop is a beautiful family ritual to start. Many dads takes their sons to the same chair and barber where they have gone for their entire life. What a great approach to building relationships with the males in your life!
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