If you want to rank higher in SERP, you need to properly SEO your blog, this would search engine to understand what your blog is all about, search engine robot would be able to crawl and index your post accurately for focus keyword which increases your ranking position.
Search engine optimization are guidelines that you have to follow if you want to rank in the SERP, the ranking position of your blog post depends if you follow properly optimize your post. In this article, I would show 4 SEO tips to rank higher.
The need to rank higher is not limited to blogger alone, as small business and e-commerce website want to rank higher because they want to increase their business revenue. When user search a query on Google only website in the 1st page is guaranteed of getting traffic from the query, the ranking position in the 1st page determine the actual number of visitor each website get.
4 SEO Tips To Rank Higher
Build High-Quality Backlink
Backlinks are linked from other sites that link back to your website page and post. This link is important in your ranking position because it helps to increase your domain authority.
Domain authority is a metrics introduced by Moz which replace the old Google Pagerank, this shows the level of each website and if they would rank for keywords or not. Website with moderate domain authority like 35-40 can easily rank for keywords with competition less than 30.
New website has a low domain authority and finds it hard to rank higher for keyword because of the level of competition.
When you build high-quality backlink to your site and make sure that the sites are indexed by Google, your ranking position would increase. You can head to Google Search Console to check if your links are getting index by Google or not, if your link is not getting index by Google, you can create a web 2.0 blog and add your links to the post. When Google crawl this step for keyword, they would index your link.
Keyword research prevents you from targeting keywords that are difficult to rank due to your blog domain authority. New blogger should target keyword with low competition of less than 20. And when they rank for this keyword and their domain authority increase they can target keyword with a moderate level of competition.
There are so many free and paid tools that you can use to research your keyword, tools like Google Adwords, KwFinder, LongTailPro etc make it easier for you to find long tail keywords that are easier to rank.
Internal linking help to increase the page view of your blog, when user finds the internal link on your blog post that is very relevant to the topics, they would click on your link to know.
Internal Link shows Google that visitor interacts with your page more and they would increase your ranking position in SERP.
Do you know that you can get traffic to your blog using an image if you don’t know it is called Google image search? When user search for a query, Google would display different image relevant to the query.
This is another way of increasing your blog page view by properly optimizing your images to rank higher in Google Image search.
Add your focus keyword in the alt text of your image, this way Google would be able to crawl your images for keyword and eventually rank it in the SERP. This would bring about an increase in your blog traffic and eventually your blog revenue would increase as well.
Dr. Candice Matthews Discusses How You Can Fight For The Justice Of All In Your Community
Dr. Candice Matthews, formerly known as Dr. Candice Enecio-Hinton, like most Americans is related to witness the grassroots efforts across the country that are fighting injustice and inequality. The groundswell of protest against racial or gender disparities and those that are bringing attention to our changing environment, careless gun laws, and unfair immigration laws may leave many of us sitting on our couch wondering how we can also help.
5 Ways you can fight injustice
1. Spread the word to those in your community
Talking to neighbors and family members about those causes that are most important to you is an easy way to spread the way. Also, you can support those neighbors who are mostly affected by injustice, and you can speak up when you see injustice based on race on other demographics. Dr. Candice Matthews says that one good act can combat negativity in ways that you may never know!
2. Support minority business owners
The unspoken inequality that affects most minorities is the lack of wealth, which is directly tied to a lack of good employment opportunities, fair housing opportunities and well-run school systems. Dr. Candice Matthews says if you want to fight for the justice of all in your community, then make a concerted effort to support the minority-run businesses in your neighborhood.
3. Choose a cause and give of your time
Each and every cause needs activist support, not only on the frontline, but also in the back office. Answering telephones, stuffing envelopes, distributing door advertisements, bringing water and snacks to protest lines – these are all invaluable services that can help your cause without being directly positioned in the crowd.
4. Create a public awareness program
Today, it is easier than ever to shine the spotlight on your favorite cause. If you are heavy on social media, then Dr. Matthews suggests putting the word out to educate people on the facts of the matter. You can simply share your knowledge, advocate for new legislation, run for local office, or promote the signing of an online petition. Any of these can increase public awareness of injustice.
5. Raise money for a worthy cause
When you find a cause that is near and dear to your heart, you will likely also find that the groups lacks funding to make a larger community, national, or global impact. If you think you have a green thumb for raising funds, then meet the leaders of your local organization to discuss what it is they need and how they would use any funds that are raised to further their cause.
Dr. Matthews is an active member of many social organizations and she supports causes that she knows need greater community engagement and public attention. She is involved with the Texas Coalition Of Black Democrats, Rainbow Push Coalition, and the Children Of Diversity Foster Adoption Agency.
Fighting for justice in your community can ultimately inspire consensus among and entire population. It was not that long ago that Freedom Riders and other civil rights groups, the anti-Vietnam War movement, the women’s movement, and the gay rights movement were started at a grassroots level but led to major national change in the way we live, the way we think, and the way we treat each other.
The Benefits of Outsourcing Software Development
Outsourcing Software Development has prospered through time as the benefits started to come out in the light. Outsourcing Software Development is a more sensible choice in terms of using the resources to their best and cutting unnecessary costs. You can develop your outsourcing software in three variations:
Onshore: By choosing onshore, you choose to distribute the work nationally.
Nearshore: By choosing nearshore, you choose to distribute the work in the same geographical land as the company exists.
Offshore: By choosing offshore, you choose to distribute the work in other countries.
In whichever category you spread your outsourcing software, the benefits are of a generous amount, and a good software outsourcing company can help you develop the perfect software for you.
Let’s take a sneak peek at the benefits of Outsourcing Software Development:
Cut unnecessary costs:
While operating a business in an office, a lot of expenses are bound to be covered. Training, housing employees, millennium expenses, stationery, and many others. Outsourcing Software Development saves these expenses as the freelancers do not need to come to the office, use any utility or stationary. As a result, the expense of running an outsourcing-based company can cut its expenses and make more profit.
Time is money:
There’s an old saying, “Time is Money.” The more you utilize time, the more you earn money. Distributing the work and collaborating with other industries enables faster output with efficiency. Enozom provides you with an option for your company to collaborate with other outsourcing companies or freelancers. This makes the whole procedure smooth and fast.
More expert help:
No company is self-sufficient with internal sources. The working staff might not have enough experience and knowledge to survive in a competitive world. However, Outsourcing Software Development brings down the barrier. Experts from all around the world are connected through this. As a result, you can seek help from the experts and use their knowledge and experience to your benefit.
Running a strategically successful company with a small team is almost impossible. There’s plenty of chances for low-quality output, mismanagement, and missing deadlines. But this problem can be solved easily when you let a team form consisting of outsider staff- meaning, outsource tasks. This will ensure high-quality projects and meeting deadlines.
Making partnership strategically is very important for any business to prosper. Outsourcing is one of the strategic partnerships of the modern world. The companies are going into long-term partnerships with other marketers from all around the world. This is the key to utilizing the advantages of outsourcing software development. Choosing Enozom will open the doors to different outsourcing marketers from around the world who are best in their own fields.
Slay the market:
One of the biggest advantages of Outsourcing Software Development is, you can be ahead in the game by a few steps with the help of proper software. The business of IT is spreading faster now. It’s becoming more and more popular, and the wise are now investing in its business. The competition is higher every day. Outsourcing is the best way of getting a competitive advantage. Hiring external experience makes sure of delivering work by.
Outsourcing Software Development is built with the most advanced technology available to ensure the best quality software. This means the newly developed outsourcing software provides ultimate ease and quality. Gathering the best freelancers alone can’t bring quality to the projects if the technologies used are not up-to-date. But thanks to the software companies who offer Outsourcing Software Development like Enozom to entrust the growth of your company.
Spread in the market:
Outsourcing is spreading in the market. By outsourcing your projects, you enter the international market in many directions. This allows your company to stand a chance on the international platform. While working with highly experienced freelancers, you become more exposed to the broader possibilities around the world.
Outsourcing Software Development brings skilled output from all around the world into one field. Different agencies and freelancers doing outsourcing have different working methods. This means there’s freshness and variety in work. New prospects are introduced, which ensures high-quality work.
Lowers the risk:
Working with external companies which are skilled and experienced in their own fields have a high probability of delivering professionalism. This lowers the risk of low-quality output, which is treacherous for any company. Again, Enozom connects its customers with the best out there.
As outsourcing your work ensures skilled project outcomes, it’s only expected that the customers are satisfied with your company’s work and look forward to working with you in the future. Outsourcing your work can play a vital role in building long-term contracts with the customers.
The costs of running an office full of staff are so much that if a company goes to outsource its work, it can save almost half the expenses and utilize those savings to make even more profit. Even the labor that is being appointed can’t produce enough to satisfy the customers. Meanwhile, outsourcing the work ensures 100% satisfactory work as they get paid according to performance. So, all the resources are used to maximize the profit.
All in one:
Outsourcing Software development is like a one-stop mall. Building an Outsourcing Software means you can add a different niche to work on. You can work with different domains and get different projects. No need to say, the opportunity of getting that work done by different companies and freelancers who are specialized in different categories. It’s like a package consisting of different opportunities.
There are plenty of advantages of Outsourcing Software Development. The chances and opportunities of Outsourcing Software Development are increasing day by day. Getting your work done by professionals, diversity in work can take your company to the peak with the help of the right software-making company. Thus, entrust Enozom to make the most suitable Outsourcing Software according to your requirements.
Making The Leap From Small-Sized Business To Medium-Sized Business
Over the years, the confidence of small businesses has grown to an all-time high. In fact, most of the respondents to the National Small Business Association’s survey admitted they anticipate economic growth, while some others said they felt very confident about the future of their business.
With this, clearly, the future is bright for business owners.
It doesn’t matter the current size of your business. It’s advisable to plan and structure to prepare for the future.
A little proactivity when it comes to growing your small business will pay off in the long run. Here are 6 tips on how to grow your small business.
- Improve your homepage:
Besides making signing up or purchasing easy and improving SEO, ensure your homepage looks as great as possible.
Think about this: 96 percent of prospects visiting your website aren’t ready to purchase something. And your homepage is most likely where they will land after clicking on your link.
If they find your homepage to be cluttered or hard to navigate, they’ll move elsewhere. Also, if your web copy is bad or doesn’t show any value of your products or services, they’ll be turned off.
Most times, a simple change can boost your revenue tremendously.
- Pay attention to Analytics:
Many companies, particularly tech giants like Amazon and Facebook, realize the value of utilizing data. And you should, also.
A report in The Economist notes, “the world’s most precious resource is no longer oil, but data.” luckily, unlike oil, any company can benefit from data.
As a small business owner with social media pages and a website looking to grow, you can employ free digital tools to gain insights into your customers.
For example, Google Analytics shows page visits, how your audience arrives at your page, bounce rate, and average time on site, which can provide insights into where to focus your marketing efforts.
- Invest in systems:
We already know you’re a pro at this business ownership stuff. However, if you’re trying to handle everything by yourself, you might end up limiting yourself for potential growth. A business powered by systems is one that can handle the multi-layered demands of growth.
Having robust systems such as powerful e-commerce software or a solid CRM in place can help you focus on the important aspects of growth and expansion while the money keeps rolling in.
Inspect your current operations to see what parts are monotonous or repetitive and make it your aim to outsource or automate as much as possible so that you can pay close attention to small business growth.
- Make a plan to grow your business:
There are several ways to grow your small business, from optimizing your website for mobile to email marketing campaigns to encouraging online reviews.
The main thing is first to have a plan that you can execute. Unluckily, nearly half of businesses do digital marketing with no clear strategy.
The ideal way to grow your small business is never to become self-satisfied and always be tested. Identify your audiences’ needs, test your hypothesis, iterate, and then test again.
- Focus on scalability:
When time, money, and expertise are in short supply, you may feel tempted to go with the cheap (or quick) fix. And investing in basic solutions that don’t need a huge learning curve or financial investment can seem like the right option.
Things aren’t always what they seem.
Definitely, your dream solution may have an intimidating learning curve or be a stretch. However, ending up in a patchwork maze of several inefficient and inexpensive systems that only appear economical will end up costing you more money in the future.
- Always have a backup plan:
When you’re a solopreneur, you’re usually able to pivot when things don’t go as planned. However, as your business grows and becomes more sophisticated, these quick adjustments will prove more difficult.
Ensure you have a plan in place for emergencies or unforeseen situations so that you can deal with the inevitable obstacles in the journey.
With growth comes fear. Sometimes it may feel easier not to take the risk and stick with the status quo. However, you’re prepared for this. You’ve concluded the groundwork, and your foundation is strong and steady. You’re set to meet your growth goals.
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